Job Description

We Are Redefining How People Approach Their Health

ZOE is combining scientific research at a scale never before imagined and cutting-edge AI to improve the health of millions.

Created by the world\'s top scientists, our personalised nutrition program is radically reimagining a fundamental human need - eating well for your own body. Currently available in the US, and available for pre-order in the UK, having generated a waitlist of over 300,000, ZOE is already helping adopt healthier habits and achieve their goals.

We are also the team behind the popular COVID Symptom Study, which played a critical role in the fight against COVID in the UK and has now expanded to become the ZOE Health Study (ZHS). ZHS uses the power of community science to conduct large-scale research from the comfort of contributors\' homes to understand health and prevent disease. Our collective work and expertise in biology, engineering, data science, and nutrition science has led to multiple breakthrough papers in leading scientific journals such as Nature Medicine, Science, The Lancet, and more.

A remote-first, well-funded startup, we are backed by founders, investors, and entrepreneurs who have built multi-billion dollar technology companies. We are always looking for innovative thinkers and doers to join our team on a thrilling mission to tackle epic health problems that span the globe. Together, we can improve human health and touch millions of lives.

We value inclusivity, transparency, ownership, open-mindedness and diversity. We are passionate about delivering great results and learning in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority.

About the role

You will lead Brand Strategy, Brand Development and Brand Campaign Execution with the aim to increase awareness, consideration and brand equity for ZOE in the UK, US and beyond. This is a critical role to build on our incredible brand momentum in the UK and develop the go to market brand playbook for scaling in the US and other countries.

What you\'ll do...

• Lead brand management for ZOE, creating impactful positioning and messaging direction across the funnel
• Architect brand marketing plan - audiences, channels, campaigns - to help millions more people in the UK, US and beyond to discover and benefit from ZOE, partnering closely with broader leadership
• Build a comprehensive brand calendar across cultural moments, product & science launches launches to increase awareness and consideration, resulting in leads and driving sales
• Plan and execute integrated campaigns and partnership activations to drive awareness, consideration, acquisition and engagement, working closely with the channel owners
• Develop brand measurement to understand investment and ROI for brand efforts, creating a strong partnership with Analytics and Finance teams
• Nurture and grow a high performing team to achieve all of the above

We think you\'ll be a great fit if you have..

• Proven track record driving bottom line impact as an in-house brand marketing leader in a high growth consumer scale up. Must have direct experience driving brand marketing in the US.
• Expertise in shaping positioning and messaging to tap into popular culture and human emotion, with strong creative judgement. Experience with an innovative, complex product a big plus
• Obsessed with the user, grounding decisions in customer insights and comfortable leading market and consumer research. Tight briefs are your superpower.
• Experienced team leader and cross functional collaborator
• Bringing a robust approach to project management to deliver exceptional quality on time and budget
• Passionate and empathetic about improving the health of millions through science

Listed above is a snapshot of the experience, skills and attributes we think would come handy for the success in this role. Are you passionate about ZOE and this role but don\'t tick 100% of the boxes above? Please consider applying anyway. We are happy to up-skill where possible.

What you can expect from us

Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most.

Remote-first - work from home, pop into our London/Boston offices. This role is fully remote within the following states: CT, GA, IN, MA, NJ, NY, TX, and VA #LI-Remote

Stock options - we want everyone to be rewarded for contribution to our growth

Paid time-off - on top of any national / bank holidays, you get 20 days off (20 plus 1 life-event and 2 company-wide reset days)

Enhanced parental leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter

Medical Insurance: ZOE allows all employees to opt-in to our Medical Insurance, covering 75% of the cost for you and your dependents.

Life, ADD & LTD Insurance: ZOE allows all employees to opt-in to our life, ADD and LTD insurance scheme covering all the premiums.

401k - To help prepare for a time after ZOE, we currently offer our 401(k)through Guideline

Allocated social, WFH and Growth (L&D) budgets

Plenty of learning and social opportunities

We continue to build a benefits package that invests in our team members\' long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities

We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don\'t discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.

ZOE