Job Description

General Manager - Avoca Belfast

Avoca operates in 13 locations across the country. After all this time, the ethos of Avoca remains the same. We cherish our time-honoured traditions, which have been lovingly passed down through several generations. Our skills might be steeped in a long and rich tradition, but our attitude is to look to the future. We are now heralded as one of Ireland's most exciting retail stores, with a host of award-winning cafes, restaurants and food markets crammed with artisanal ingredients from near and far.



The General Manager is responsible for overseeing store operations, driving revenue growth, and maintaining high-quality customer experiences. This role demands strong leadership, operational excellence, and financial management to ensure the store meets its commercial targets.



Key Responsibilities:

Leadership & Operations - Provide strategic direction and oversee daily store operations across non-food retail, food retail, and concessions. Financial Performance - Manage store revenue, budget, and profitability, ensuring business objectives are met. Inventory & Compliance - Maintain optimal inventory levels, manage stock accuracy, and ensure compliance with HACCP and safety regulations. Customer Experience - Drive customer satisfaction by implementing service excellence standards across all departments. Cross-functional Collaboration - Partner with teams in manufacturing, production, marketing, and logistics to streamline operations. Talent Development - Lead and develop store management and staff, fostering engagement and recognition programs. Continuous Improvement - Implement operational efficiencies and business initiatives to enhance store performance and reduce costs.


Key Skills:


Retail & Food Industry Expertise - Strong knowledge of store operations, food safety, and business management.


Financial Acumen - Proven experience managing budgets, P&L, and revenue targets.


Leadership & Team Management - Ability to oversee multiple teams, delegate effectively, and inspire staff.


Process & Inventory Management - Skilled in stock control, procurement, and lean retail methods.


Problem-solving & Decision-making - Strong analytical skills with the ability to drive strategic improvements.

Why work with us?

We're always on the lookout for like-minded folks to join our merry flock of men and women. So, apart from coming to work with your amazing teammates every day, we also offer the following benefits:



Pension Scheme Professional Development Employee Referral Bonus Complimentary & concession staff meals Family Friendly Policies Employee Assistance Programme Life Assurance Benefit Cycle To Work Scheme Health & Wellness Programmes


This is a full-time role, based in our fabulous Avoca Belfast store.