Job Description

Job Purpose

BBC Children in Need is the BBC\'s UK Charity. Our vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.

The charity supports projects working with disadvantaged children and young people in the UK and has the following strategic aims:

• To be a great fundraiser

• To be a great storyteller

• To be a great grant maker

• To be a great organisation

In an increasingly competitive environment BBC Children in Need aims to develop a sustainable income pipeline from several different fundraising audiences. This role, which sits within the Public Fundraising Team, is focused on both the acquisition and retention of school supporters. It requires a relationship fundraiser who is a creative and dynamic self-starter, able to grow engagement and long-term commitment from our existing supporters, and to generate new income.

The role will focus on executing a comprehensive school\'s campaign, delivered in partnership, to maximise engagement and revenue from schools across the UK.

Key Responsibilities and Accountabilities

• Manage all operational elements of the schools fundraising programme, including relationships with multiple school partners

• Work with teams and stakeholders from across CiN to develop an integrated schools campaign (across a range of channels/platforms including, email, social media, website and PR) to realise targets for income and reach.

• Extraction and extrapolation of data to identify new opportunities with schools\'.

• Creation of online and offline school supporter journeys to nurture a supporter-focused fundraising approach, in order to retain and attract new donors.

• Managing talent relationships to support our schools campaign.

• Produce regular reports analysing progress against pre agreed KPIs - including financial targets - identify and present key learnings from fundraising activity.

Knowledge, Skills, Training & Experience

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• Experience of working with teams to organise high profile campaigns, including subsequent campaign/data analysis - using learnings to amend activity and processes.

• Experience of managing relationships and developing bespoke programmes to drive revenue and engagement.

• Proven track record of project management and mutually beneficial partnerships.

• Experience and significant understanding of schools and/or schools marketing.

• Excellent organisational and planning skills, with a track record of meeting and exceeding targets.

• Experience and understanding of CRMs.

• Track the expenditure and ROI in relation activity to ensure they remain within budget and achieve set targets.

• Experience of building excellent cross-directorate relationships and collaborating with different internal teams

• Good understanding of the digital landscape and its benefits to the education sector and the opportunities it provides to support their fundraising

• Experience in fundraising would be desirable, but is not essential

Package Description

Band: C

Contract: Permanent

Location: Any BBC Location (Occasional travel to London and Salford office required)

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We\'re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.

• Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.

• Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

Job Impact

Decision making Scope

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

WHY JOIN US

Fundraising Manager - Schools

Fundraising & Partnerships

Permanent - Full Time

London, GB, W1A 1AA Salford, GB, M50 2HQ

BBC PUBLIC SERVICE B\'CAST

Job Closing Date: 21/08/2023

THE ROLE

Job Purpose

BBC Children in Need is the BBC\'s UK Charity. Our vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.

The charity supports projects working with disadvantaged children and young people in the UK and has the following strategic aims:

• To be a great fundraiser

• To be a great storyteller

• To be a great grant maker

• To be a great organisation

In an increasingly competitive environment BBC Children in Need aims to develop a sustainable income pipeline from several different fundraising audiences. This role, which sits within the Public Fundraising Team, is focused on both the acquisition and retention of school supporters. It requires a relationship fundraiser who is a creative and dynamic self-starter, able to grow engagement and long-term commitment from our existing supporters, and to generate new income.

The role will focus on executing a comprehensive school\'s campaign, delivered in partnership, to maximise engagement and revenue from schools across the UK.

Key Responsibilities and Accountabilities

• Manage all operational elements of the schools fundraising programme, including relationships with multiple school partners

• Work with teams and stakeholders from across CiN to develop an integrated schools campaign (across a range of channels/platforms including, email, social media, website and PR) to realise targets for income and reach.

• Extraction and extrapolation of data to identify new opportunities with schools\'.

• Creation of online and offline school supporter journeys to nurture a supporter-focused fundraising approach, in order to retain and attract new donors.

• Managing talent relationships to support our schools campaign.

• Produce regular reports analysing progress against pre agreed KPIs - including financial targets - identify and present key learnings from fundraising activity.

Knowledge, Skills, Training & Experience

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• Experience of working with teams to organise high profile campaigns, including subsequent campaign/data analysis - using learnings to amend activity and processes.

• Experience of managing relationships and developing bespoke programmes to drive revenue and engagement.

• Proven track record of project management and mutually beneficial partnerships.

• Experience and significant understanding of schools and/or schools marketing.

• Excellent organisational and planning skills, with a track record of meeting and exceeding targets.

• Experience and understanding of CRMs.

• Track the expenditure and ROI in relation activity to ensure they remain within budget and achieve set targets.

• Experience of building excellent cross-directorate relationships and collaborating with different internal teams

• Good understanding of the digital landscape and its benefits to the education sector and the opportunities it provides to support their fundraising

• Experience in fundraising would be desirable, but is not essential

Package Description

Band: C

Contract: Permanent

Location: Any BBC Location (Occasional travel to London and Salford office required)

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We\'re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.

• Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.

• Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

Job Impact

Decision making Scope

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

INCLUSION

BBC