Field Sales Force Manager Away From Home

London, United Kingdom

Job Description


We have an excellent opportunity available for an experienced Field Sales Force Manager to make a difference at Kraft Heinz. The Field Sales Force Manager (FSF) in the Away From Home channel will be responsible for capturing opportunities in the Hotels, Restaurants & Catering channel, implementing execution standards, managing the FSF team, and driving sales performance across independent channels. This role focuses on ensuring strong in-store execution, optimizing trade marketing activities, and leading a high-performing sales force to maximize revenue and customer engagement.What youll do:FSF Strategy & Execution- Develop and execute the FSF strategy in collaboration with the AFH team as part of the Annual Operating Plan (AOP).- Select and manage agencies to ensure maximum ROI and high-quality execution.- Implement the FSF methodology while continuously improving processes.- Strengthen customer relationships through maintenance visits and gathering feedback.FSF Team Management & Development- Directly oversee and support FSF agencies.- Coach and train the FSF team on negotiation, relationship management, and product knowledge.- Conduct regular performance evaluations and provide feedback.- Motivate and engage the team to ensure execution excellence.- Lead team meetings, Monthly Performance Reviews (MPRs), and annual planning routines.Maximizing Account Performance & Trade Activation- Expand operator database with data on volume per category and customer preferences.- Present and introduce new SKUs to increase KHC product presence.- Implement promotional and trade marketing initiatives (branding, menu creation, on-premise activation).- Activate local festivals and seasonal events to drive engagement and sales.Performance Tracking & Reporting- Report directly to the AFH Sales Director and align with the AFH sales channel team.- Use data-driven insights to optimize field sales force operations and track KPIs.- Ensure adherence to execution routines to maintain high standards across operator locations.What youll need:Education & Experience

  • Experience in sales or trade marketing (guideline 5+ years).
  • Leadership experience managing teams/agencies (guideline 3+ years).
  • Deep knowledge of food & beverage AFH dynamics.
  • Experience in negotiating with chains, managing people, and trade activation.
  • Bachelors degree
Technical Skills
  • Proficiency in MS Office tools (Excel, PowerPoint, Outlook).
  • Familiarity with sales tracking, reporting tools, and FSF execution methodologies.
  • Culinary knowledge is a plus.
Professional Attributes
  • Commercial acumen ability to convey a strong value proposition, balance pricing strategies, and persuade/influence customers.
  • Leadership & People Management capable of engaging, coaching, and leading field sales teams.
  • Execution Excellence strong focus on ensuring standards, monitoring in-store execution, and driving results.
  • Data-Driven Decision Making ability to analyze market data, FSF performance, and make strategic recommendations.
  • Customer-Centric Approach ability to strengthen relationships with operator partners and identify growth opportunities.
What we offer you
  • An ambitious employer; we only want to the best for our people!
  • Trainings and coaching to help develop your skills and behaviours
  • A career track like only few other companies can match
  • Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
  • Family-friendly and inclusive work environment
  • Competitive benefits package to support mental, physical, financial and social well-being
  • A competitive salary and excellent bonus structure (above market)
  • Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!
Location(s) London - The ShardKraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Kraft Heinz

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Job Detail

  • Job Id
    JD3025484
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned