Job Description

BCS, The Chartered Institute for IT, is committed to making IT good for society. We use the power of our network to bring about positive, tangible change. We champion the global IT profession and the interests of individuals, engaged in that profession, for the benefit of all.

BCS offers employees an exceptional value proposition that delivers a range of benefits designed to support our employees' work/life balance, financial wellbeing, and overall health and wellbeing. These benefits, coupled with our commitment to social responsibility and professional development, make a career at BCS an excellent choice for anyone seeking a rewarding career in the IT membership industry.

We are now recruiting for an Executive Director to join our Group Marketing team, in a permanent capacity, working full-time at our Swindon offices located on key transport links in the town centre.

About the Role:

The role is a senior leadership role, responsible for developing and overseeing the strategic direction, development and execution of all marketing activity at BCS. The role leads and manages a central marketing team, ensuring alignment with the company's overall business goals, brand positioning and customer acquisition strategies.

The role requires strong leadership, strategic vision and a deep understanding of marketing principles, combined with a data-driven approach to decision making.

The Executive Director, Marketing is an experienced marketing professional and is expected to contribute significantly to BCS growth and brand reputation.

Key Responsibilities:

Strategic Leadership: Develop and executive a comprehensive marketing strategy that aligns with BCS's business goals and brand positioning.

Brand Management: Ensure strong brand consistency and visibility across all channels, strengthening BCS's reputation in the IT accreditation sector.

Demand Generation & Customer Acquisition: Oversee marketing campaigns and initiatives to drive customer acquisition, engagement and retention.

Digital Marketing & Data Analytics: Utilize data-driven insights to optimize marketing performance and improve ROI across digital and marketing channels.

Stakeholder Collaboration: Work closely with executive leadership, sales, product development, and other departments to align with marketing efforts with business objectives.

Team Leadership & Development: Lead, mentor, and develop the marketing team to ensure high performance, innovation and professional growth.

Market Research & Competitive Intelligence: Monitor industry trends, competitor activities, and market dynamics to identify new opportunities for growth and differentiation.

Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources and cost efficiency.

Public Relations & Communications: Oversee PR and corporate communications strategies to enhance external visibility and stakeholder engagement.

Technology & Innovation: Leverage emerging marketing technologies and tools to enhance customer experiences and marketing efficiency,

Work collaboratively with other BCS departments as required, to achieve common goals, share best practice, support projects, contribute to improvement initiatives and help drive business change.

Flexibility is required of all job holders to adjust responsibilities as required from time to time by their Line Manager/Divisional Director.

All staff will live the BCS' values and support our purpose.

Continually looking at ways to make improvements to systems, processes, and procedures.

The content and reporting lines detailed in this job description may be reviewed and changed from time to time to reflect organisational requirements.

Who we are looking for:

Education and qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred)

Professional certifications in marketing (e.g., CIM, AMA) are desirable.

Experience

Extensive experience (10+ years) in a senior marketing leadership role, preferably in IT, professional accreditation, or membership organizations.

Proven track record in developing and implementing successful marketing strategies that drive business growth.

Strong experience in digital marketing, data analytics, and customer acquisition strategies.

Experience managing and leading high-performing marketing teams.

Experience working with C-suite executives and stakeholders to drive organizational goals.

Competencies and skills

Strategic Thinking: Ability to develop and implement forward-looking marketing strategies.

Leadership & Team Management: Strong leadership skills with the ability to inspire and develop a team.

Analytical & Data-Driven Approach: Proficiency in interpreting marketing analytics and translating data into actionable insights.

Creativity & Innovation: Ability to develop creative campaigns and leverage emerging technologies

Stakeholder Management: Strong interpersonal and communication skills to engage effectively with internal and external stakeholders.

Project Management: Ability to manage multiple projects, budgets, and deadlines effectively.

Knowledge:

In-depth understanding of marketing principles, branding and digital marketing trends.

Strong knowledge of the IT accreditation and certification landscape.

Expertise in CRM, marketing automation, content marketing, and social media strategies.

Familiarity with regulatory and compliance considerations in the IT accreditation sector.

Knowledge of customer segmentation, buyer personas, and behaviour analytics.

Special Conditions:

Occasional travel in the UK will be required and attendance at BCS official event, external meetings and appointments.

A full, clean driving licence is desirable.

BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.

BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.

All applicants must be eligible to work in the UK upon application.

PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.

If you would like to see how your data will be used, please visit our applicant policy on the BCS website.

In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven't heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.

Job Types: Full-time, Permanent

Pay: Up to 120,000.00 per year

Schedule:

Monday to Friday
Work Location: In person