Job Description

About L.E.K. Consulting

Founded in 1983, L.E.K. has global offices across the Americas, Asia-Pacific and Europe. L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. The firm advises and supports global companies that are leaders in their industries - including the largest private and public sector organizations, private equity firms and emerging entrepreneurial businesses.



The European Interim Marketing Director oversees L.E.K.\'s marketing efforts across all our offices in the European region. In a high-participation leadership role working closely with other members of the marketing team, commercial team colleagues and the region\'s Managing Directors, this role will develop and execute marketing programs that support the firm, key industry sectors, and local offices. The ideal candidate is a professional services marketing expert with strong editorial expertise and specific experience in content-based marketing and in leading the execution of multi-channel campaigns. The European Interim Marketing Director will report to the European Chief Commercial Officer, and work closely with the firm\'s global Chief Marketing Officer. This role is responsible for coordinating and managing thought leadership development, digital content campaigns, lead generation, public relations efforts, social media efforts and event marketing programs throughout the region. This role will collaborate with multiple stakeholders and manage multiple priorities to develop and execute marketing plans that consider both office-based and industry sector-based needs and objectives.

Responsibilities:

• Develop and execute the firm\'s marketing plans in the European region for key industry sectors and for local offices. Ensure marketing plans and all activities support regional objectives and are aligned with global priorities as well as with brand standards and corporate positioning.
• Oversee the publishing process for thought leadership and marketing content including reviewing, proofreading, and editing all content in accordance with an established quality control process and protocol. Content types include executive insights white papers, special reports, slide decks, surveys, website copy, video scripts and webinars.
• Manage distribution of sector content and thought leadership through multiple channels across the marketing mix, including email, social, search, and paid media as required.
• Play an integral role in the editorial development and review process for all content to ensure high publishing and promotional standards across all communications channels.
• Support planning and management of proprietary and industry conferences and events including organizing sessions, negotiating sponsorship packages, and managing the production process of onsite and online marketing materials. Some light travel required.
• Analyse the outcomes of marketing activities and campaigns and communicate implications to stakeholders, making recommendations for continuous improvement
• Plan and execute public relations programs as needed, working with an external agency and freelance contributors.
• Coordinate with corporate marketing personnel to plan and execute social media campaigns and to ensure that website content appropriately represents the region.
• Ensure marketing activities across the region are being executed within agreed budgets.
• Collaborate with business development colleagues to identify marketing opportunities to develop and track leads and other marketing and business development success factors.
• Provide general marketing program management support across the region as needed and provide ideas for improvement in marketing processes.

Knowledge, Skills & Attributes

• Ability to convert conceptual ideas and complex business concepts into compelling, marketable programs that support the firm\'s and the region\'s goals.
• Excellent organizational and administrative skills with strong attention to detail.
• Is able to collaborate with stakeholders at all levels and build strong relationships across the organization and thrive in a fast-paced environment
• Is self-motivated and able to work independently.
• Demonstrated ability to manage multiple projects simultaneously and consistently deliver high quality results on time and on budget.
• Possesses outstanding oral and written communications skills including superior drafting and editing skills.
• Demonstrated ability to think analytically and develop solutions that meet the business needs of the firm.
• Comfortable with technology with a willingness and ability to learn new platforms quickly.
• Demonstrated ability to communicate effectively in small and large groups.
• Consistently demonstrates strong business acumen and judgment.
• Strong team player with the ability to work effectively with partners and staff at all levels.
• Maturity to maintain poise under pressure, advise senior executives and manage competing priorities.
• Willingness to be proactive in generating innovative ideas and executing new programs.
• Knowledge of marketing technologies including CRM, marketing automation, social media platforms SEO, etc.
• Highly proficient with Microsoft Office Suite (Word, PowerPoint, Excel).

Education & Experience

• Bachelor\'s degree in marketing, communications, business, journalism, or a related field. Master\'s degree in marketing or other related field a plus.
• 10-15+ years\' integrated marketing experience, with previous experience managing a team. Experience in a professional services firm, partnership or other B2B enterprise strongly preferred.
• Demonstrated previous experience in creating and editing marketing content; experience with web and digital content preferred.
• Experience with Salesforce, Pardot, and/or other marketing/CRM software preferred.

Don\'t meet every single requirement here?

Don\'t worry! If you are excited about this role but your experience doesn\'t align perfectly with every requirement in the job description, we encourage you to either reach out to our recruiters or apply anyway. There could be an even better role for you once you talk to us!

Diversity and inclusion at L.E.K.

Here at L.E.K., we appreciate the value of a diverse and inclusive workforce and are committed to a culture that is inclusive and accepting of all people. Above all, we are committed to ensuring that all employees are treated with respect and dignity. L.E.K. Consulting is an Equal Opportunity Employer.

We have several affinity groups to support and enrich our employees and in addition, our Diversity and Inclusion committee celebrate events throughout the year with a focus on awareness and education.

For further information on the L.E.K. career journey:

L.E.K.