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Job Summary
The Business Manager is accountable for their store and is responsible driving sales turnover and market share through the creation of a consumer focused culture.
They are accountable for achieving this by;
\xc2\xb7 recruiting, leading, coaching and developing their team to consistently deliver Brand expectations on sales and service, operations and product
\xc2\xb7 ensuring the Brand image is reflected and protected through Brand standards and commercial decision making
Sales and Service
\xc2\xb7 Carry out regular reviews of staffing deployment rotas to ensure that staffing levels in all areas are in line with store template to meet expected service levels
\xc2\xb7 Maximise sales performance by utilising all commercial reports available before making commercial decisions
\xc2\xb7 Set, communicate and review Brand KPI\xe2\x80\x99s to enable successful delivery of sales targets, taking appropriate action where needed
\xc2\xb7 Review and communicate store targets, ensuring the cascade to all team members
\xc2\xb7 Lead the team to promote and raise awareness of all additional sales avenues i.e. eventing, omni-channel and digital channels
\xc2\xb7 Keep up to date with industry knowledge, competitor activities and missed opportunities
\xc2\xb7 Ensure the effective use of social media to leverage opportunities to drive the business, protect and enhance the Brand image.
\xc2\xb7 Execute the Brand Strategy, ensuring the delivery of an effective local plan
\xc2\xb7 In collaboration with the management team, and the wider business, create a local marketing & events plan, aligned to Retailer activity.
\xc2\xb7 Work in partnership with Education Teams ensuring product knowledge and skill sets enable business growth
\xc2\xb7 Drive excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mind-set and a surprise and delight culture
\xc2\xb7 Ensure them management team act as an Ambassador for the Brand \xe2\x80\x93 leading the way to ensure Brand values are represented and bought to life.
\xc2\xb7 Ensure the management team handle refunds and complaints in line with Company guidelines and to a mutually satisfactory conclusion, consulting the Area Sales & Education Manager where appropriate
\xc2\xb7 Ensure digital tools and resources available are used to upskill teams.
\xc2\xb7 Lead the management team in effectively coaching all team members on consumer service, sales techniques and product knowledge, to drive performance
\xc2\xb7 In collaboration with the wider business design and implement a consumer recruitment and retention strategy to grow a loyal customer base.
Team Management
\xc2\xb7 Demonstrate ELC leadership qualities acting as a Brand Ambassador at all times.
\xc2\xb7 Ensure the recruitment, induction development and retention of a high calibre team, in line with Company Procedures
\xc2\xb7 Ensure all individuals are aware of Company standards, Policies and Procedures that relate to their role
\xc2\xb7 Working with the wider ELC team, identify and manage Talent effectively ensuring retention and succession of critical roles
\xc2\xb7 Develop talent and capabilities of the management team, promoting a culture of development by acting as a role model, coaching and developing to maximise potential. Ensure this culture is driven throughout the team
\xc2\xb7 Conduct performance reviews with the management team, in line with Company guidelines, to identify strengths and development needs taking appropriate action to support development or below standard performance. Provide clear goals and expectations; ensure this also happens for every member of the team
\xc2\xb7 Ensure absence is managed timely and appropriately, and in accordance with the Company Attendance Policy
\xc2\xb7 Lead and inspire the team to achieve and maintain the required standard of conduct and job performance, following the Company performance management procedures where necessary
\xc2\xb7 Identify skills gaps and training needs of management team, ensuring training is received utilising existing Company tools, effectively
\xc2\xb7 Inspire and communicate effectively with the team creating a culture of high engagement
Operations
\xc2\xb7 Plan and communicate to ensure the delivery of excellent standards at all times (product presentations, displays, messaging, pricing)
\xc2\xb7 Ensure retail standards are reviewed on a daily basis and Company expectations are communicated to the team to ensure standards are maintained
\xc2\xb7 Collaborate and communicate effectively with Retail Partners, ensuring \xe2\x80\x98buy in\xe2\x80\x99 and a positive working relationship
\xc2\xb7 Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes
\xc2\xb7 Ensure that all auditable procedures and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk
\xc2\xb7 Ensure all information requests are fulfilled accurately, within deadlines set
\xc2\xb7 Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
\xc2\xb7 Create and maintain a safe environment for consumers ensuring that all team members adhere to Company Policies and Procedures
\xc2\xb7 Ensure that all team are aware of their Health & Safety responsibilities and all areas of operational activity achieve a minimum overall grading of \xe2\x80\x98Acceptable\xe2\x80\x99 during audits.
\xc2\xb7 Manage Retail Partners and local contacts to provide timely maintenance of the premises ensuring a safe, clean and aesthetically pleasing working and shopping environment.
\xc2\xb7 Challenge the status quo using innovative ideas to support operational effectiveness and business growth
Commerciality
\xc2\xb7 Ensure daily replenishment is managed effectively, taking appropriate action where necessary
\xc2\xb7 Maximise sales performance by utilising all commercial reports before making commercial decisions
\xc2\xb7 Ensure that visual merchandising layouts are planned, communicated and completed to guidelines and within agreed timescales
\xc2\xb7 Ensure stock package issues are identified, generating options and implement solutions informing the Area Sales & Education Manager when out of direct control
\xc2\xb7 Effectively plan for and ensure promotions and discounts are actioned in line with Company guidelines
\xc2\xb7 Respond to business trends and external factors to recommend changes needed to capitalise on opportunities to maximise sales.
\xc2\xb7 Lead and inspire teams to identify trends and make suggestions to enhance product performance.
Qualifications
Essential
\xc2\xb7 Management experience in retail and/or fast-paced consumer facing environment
\xc2\xb7 People management and leadership experience
\xc2\xb7 Inspirational, innovative and challenging by nature
\xc2\xb7 Strong commercial acumen in a fast paced service led environment and knowledge of industry
\xc2\xb7 Effective communication, organisational, prioritisation and delegation skills
Job: Retail - Store
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: Variable
Job Number: 239520
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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