Job Description

Company Description

Our Mission

At Palo Alto Networks\xc2\xae everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we\'re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

FLEXWORK is an employee-centric reimagining of how we work. We built FLEXWORK based on employee feedback - it is about flexibility, trust, and choice whenever possible. It\'s been a journey of disruption that has yielded the best of our values. We offer as much flexibility as possible, and choices that enable you to be most productive, including benefits that meet your needs and learning opportunities that you feel passionate about.

Our Approach to Work

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!



Your Career

This is a great opportunity for an experienced paid media manager to join a critical shared services team within Palo Alto Networks. As part of a key function of the EMEA & LATAM marketing team they will need to develop a strategic paid media approach and digital experience to achieve our corporate and regional business objectives. They will be accountable for aligning with all stakeholders within the global and regional teams to drive paid media strategy, execution and optimisation for PANW integrated campaigns.

Your Impact

• Design, implement and optimise paid media strategy using all known digital channels focusing on performance marketing to drive the line of business growth and deliver an innovative customer experience that tells our brand story, acquires and engages high value accounts, and meets product growth and adoption goals
• Collaborate with the lines of business, country marketing managers, digital experience (Web) team and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning and targeted digital experiences
• Work with technical stakeholders in Web, martech, and IT to establish technology requirements that support paid media strategy, drive innovation and engagement, and improve overall experience
• Test, measure, and analyse performance across all channels to optimise strategy, identify patterns, trends and user behavior
• Team with agency partners, managing paid media strategy, testing & optimisation, go to market timelines and measurement and reporting
• Partner with Web analytics and martech to ensure media connections, tracking, and conversion events are set up properly
• Stay on top of trends and leading practices in paid media to drive innovation and stakeholder enablement

Qualifications

Your Experience

• Bachelor\'s Degree (or equivalent work experience or equivalent military experience) with 7+ years of experience in integrated demand and deep hands-on paid media (paid search and social, display, syndication, and intent programs in B2B software)
• Must have hands-on experience and the ability to dig into the different platforms (Google Adwords, LinkedIn, DemandBase, SFDC, etc.)
• Strong cross-functional and agency management
• Strong analytical skills and ability to interpret and extract insights from multiple, complex data sources
• Curiosity and passion for testing and experimentation - Proven ability to drive performance optimisation through testing
• Experience of multilingual media strategy and execution - Additional European language would be a plus
• Strong communications skills
• Experience with ad tech industry and martech solutions including Adobe (Marketo, Bizible, AEM, & Target), Google Analytics, PathFactory, Demandbase/Engagio, TechTarget Priority Engine, and Integrate a plus

Additional Information

The Team
Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We\'re trailblazers that dream big, take risks, and challenge cybersecurity\'s status quo. It\'s simple: we can\'t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Please note that we will not sponsor applicants for work visas for this position.

Palo Alto Networks