Job Description

CREATIVITY IS OUR SUPERPOWER. It\'s our heritage and it\'s also our future. Because we don\'t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

You\'ll be joining the team as a manager covering Hardlines (Toys, Sports & FMCG) for EMEA, working as part of the Consumer Product team across EMEA, reporting directly to Senior Manager, EMEA Hardlines.

In your team you will have 2 direct reports, Associate Manager FMCG and HL Intern.

The Opportunity:

You will be directly responsible for delivering EMEA HL strategy and managing the Top HL EMEA partners in-line with the direction from EMEA HL Snr Manager and EMEA CP Director.

Managing day-to-day responsibility of the categories included (Toys, Sports, Home Accessories, FMCG) and of key partners to provide the point of connection and expertise for Mattel to deliver long term revenue growth and marketing exposure for Mattel CP brands. Including strategic joint business planning, forecasting, contract negotiation, product development line-plan, driving marketing & retail plans and internal alignment with EMEA consumer products, marketing & brand teams. Ensuring partners are data-driven by actively using tools such as NPD, Euromonitor to develop commercial propositions.

In addition to existing Top HL partners, identify, with the Snr Manager, key targets to pitch and negotiate new business opportunities.

What Your Impact Will Be:

STRATEGY & INTERNAL:

• With support of Snr Manager, deliver strategy to ensure the growth of our portfolio in line with company expectations
• Internally liaise with all relevant departments, GBT, Finance, Legal, Product development, Toys, Brand and marketing to ensure clear objectives
• Lead Monthly HL call with each market lead to provide the necessary support and planning
• Analyze the market with SWOT, Gaps, opportunities, category priorities
• Monthly calls with global leads (GBT), franchise and brand teams
• Keep current with changing trends & competition
• Support country teams to drive the top tier HL licensees through joint planning and immersion sessions.
• Work closely with the Product Development, Creative and Quality & Assurance teams on getting first class product to market
• Work closely with Retail Development, Digital, PR, Regional Franchise and Local Brand teams to develop joint business plans.
• Implement marketing and promotional strategies in liaison with internal & external stakeholders
• Gather and share category best practice from across the EMEA region with local teams
• Help find innovative ways to grow the business
• Manage extension of local deals into additional EMEA countries

RELATIONSHIP:

• Manage all aspects for day-to-day management across Top Tier HL partners using a data-first approach (NPD, EUROMONITOR)
• Deliver detailed JBP per partner that includes forecast, budget, stretch targets, retail & marketing calendars and EMEA relevant product line plans by country.
• Develop deep relationship with partners at all levels.
• Conduct bi-weekly 121 meetings, arrange quarterly business reviews, bi-annual top to tops and track financial goals through forecasting and ambitious sales targets
• Deliver and ensure detailed joint EMEA marketing plan (per top country) per partner that includes licensee investment that is aligned with Mattel CP goals. Ensure marketing support for top items.
• Negotiate EMEA deal terms and submit for legal drafting ensuring all relevant approvals have been gathered and all information required is present and correct
• Liaise with the legal team and licensee on contract drafting
• Be Internal Point person for each licensee to ensure local markets are driving the strategy and goals for partners
• Build relationships with important EMEA retailers (e.g. SMYTHS) to ensure retail-first approach with product and licensees.

NEW BUSINESS:

• Research, identify and pitch new category opportunities and prospective clients
• Prepare brand pitch and marketing presentations across Mattel\'s IP portfolio of brands
• Attend Trade Fairs or category specific shows
• Help find innovative ways to grow the business
• Manage extension of local deals into additional EMEA countries

FAIRS & SHOWROOM

• Ensure management of important trade shows and showroom to deliver franchise first approach.

What We\'re Looking For:

• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Don\'t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you\'re excited about this role but your past experience doesn\'t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It\'s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children\'s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world\'s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at and .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.

Mattel