Responsible for the hotel Sales & Marketing functions, the relationship and coordination between the hotel Marketing Division, Rosewood Hotels & Resorts and Rosewood Hotel Group Marketing team, and to maximize total hotel revenue market share and optimize profit return. Oversees the planning and development of promotional strategies and marketing plans and optimizes business opportunities for the hotels through proactive planning and execution of marketing and sales plans and strategies, which ultimately stimulate demand for hotel revenue and market share for brands / hotels.
Provides Rosewood Discovery to hotel Sales & Marketing team, executive committee members and other front line key positions on the fundamental accent of Brand Standards, Key Performance Metrics, Structures, etc
Develops the overall hotel Marketing Plan and ensure strategies, initiatives and action plans are well executed in a timely and professional manner.
Provides a professional, advisory support service to the Senior Director of Commercial EMEAC and GSOon brand\xe2\x80\x99s related initiatives.
Drives all components of preopening strategies, which includes opening rate, advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc...
Reviews marketing and sales budgets and allocated expenditures for the hotel to ensure most effective use of funds available to support hotel opening campaign.
Works with Senior Director of Commercial EMEAC, GSO & Brand and Revenue Management in the development of effective marketing and sales strategies and plans to ensure rate and occupancy objectives are achieved.
Keeps abreast of best practices in the hotel for future hotels.
Ensures that all brand standards and values are maintained at all times, by all stakeholders; Managing Director, Executive Committee Members, Sales & Marketing Team, etc\xe2\x80\xa6
Works closely with Corporate Distribution Channel Manager in developing clear channel strategies; fully utilize Rosewood Hotels and Resorts Marketing support system to maximize the business opportunities.
Works with Brand & Communications team in the development of hotel collaterals, advertisings and sales campaign, which support the achievement of profitability objectives for the hotels with the established brand values.
Recommends to hotel Managing Director the kind of advertising which will be most productive for the hotel opening by analysing the market effectiveness of competitor advertising campaigns and consulting with the Advertising Agency.
Develops a Public Relations Activity Chart with inputs from Corporate Communications to ensure high awareness of the hotel in the local and national media.
Maintain good communication with all regional Sales and Marketing personnel including Rosewood Hotels and Resorts and support all corporate initiatives.
If applicable, works with Market Analysis to provide competitors information for strategies planning, conduct customer research and review the market assessment studies for new development and pre-opening hotels
Ensures a holistic synergy in the use of hotel pre-opening support systems, technology and sales practices for future templates as best practices.
Reviews and provides input to the annual business plan and longer-term strategic plans of the hotel, ensuring these are in line with the Group\xe2\x80\x99s sales and marketing goals and overall objectives of the Company.
About Us
Rosewood Hotels and Resorts\xc2\xae, in partnership with renowned real estate developer Qatari Diar, is pleased to announce the latest plans for the brand\xe2\x80\x99s second London property, set to open in 2024 in the city\xe2\x80\x99s distinguished Mayfair district. Officially named The Chancery Rosewood, the new hotel will realize Rosewood Hotels & Resorts\xe2\x80\x99 signature A Sense of Place\xc2\xae philosophy, which takes the local sensibilities of a destination to inform the property experience provided there, in myriad ways, including expert-led design and d\xc3\xa9cor. Balancing the rich history of the iconic building with contemporary comforts prioritized by today\xe2\x80\x99s luxury traveler, the hotel will showcase architecture restoration by British architect Sir David Chipperfield of David Chipperfield Architects and interiors by French architect Joseph Dirand.
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