Job Description

Since 1845, Queen\xe2\x80\x99s University staff, students and alumni have made a difference to societies locally, nationally, and internationally. The University has always been a generator of knowledge; we tackle the issues faced by individuals and societies at a local, regional, and global level and we are an engine of progress that is central to the socio-economic success of Northern Ireland. When it comes to future graduate employment, Queen\xe2\x80\x99s ranks 12th in the UK, and our contribution to the economy in Northern Ireland and the UK is currently estimated at over three billion pounds annually.

Today, Queen\xe2\x80\x99s University is one of the UK and Ireland\xe2\x80\x99s leading universities and it continues to shape and serve the world around us through its research and teaching. A significant employer in Northern Ireland, Queen\xe2\x80\x99s employs over 4,500 people from in excess of 98 countries and has a student body of approximately 25,000. The University is a member of the Russell Group of research-led UK universities and has an annual turnover of \xc2\xa3450m.

This is an exciting time to join the Queen\xe2\x80\x99s community and follows a period of highly successful growth, diversification and improvement for the University\xe2\x80\x99s reputation and student recruitment. The University has recently designed a new leadership structure to optimally align strategy and vision with operational delivery - making us more agile and better equipped to achieve our goals as outlined in Strategy 2030.

The post of Director of Marketing, International Partnerships and Student Recruitment is an important strategic leadership role, with responsibility for ensuring that Queen\xe2\x80\x99s builds on its recent growth and success and is positioned to achieve the aims and aspirations of Strategy 2030.

Reporting to the Vice-President, Students and Corporate Services, the Director will lead, not only the staff in the marketing and student recruitment teams but provide University wide leadership to support the delivery of ambitious recruitment targets and a new international partnership plan and develop a powerful brand proposition and full-service marketing team. They will lead and set the direction within the Directorate, providing leadership that promotes a culture of excellence, innovation, collegiality, continuous improvement and promotes a high-performance culture and demonstrating behaviour consistent with Queen\'s Core Values.

The role requires you to be passionate about the power of the brand and share a vision to build and activate bigger, bolder, better, brand and marketing campaigns that support the University\xe2\x80\x99s ambitious growth plans as we enter our 180-anniversary year in 2025. In addition, the Director will lead the teams responsible for the delivery of recruitment targets at both Domestic and International level and reaching ambitious international student recruitment income targets of \xc2\xa385m in 2025-26.

The successful candidate must have, and your application should clearly demonstrate that you meet the following criteria:

Qualifications * Educated to minimum of degree level or equivalent qualification.

Experience * Substantial relevant senior-level experience (5 years at senior management level) leading and managing at least one, or combined areas of global marketing, student recruitment or international partnerships in a large, complex university, with demonstratable evidence of success.

• Experience of building brands and leading creative marketing campaigns and to include competency in market research, branding, segmentation and customer relationship marketing.
• Substantial relevant senior-level experience of cultivating and managing dynamic teams (in marketing, student recruitment or student experience) that have delivered results within an ever-changing business environment and a personal track record of achieving success.
• Experience of leadership across complex digital and dynamic marketing and social media campaigns.
• Experience in budgetary planning and financial management and a proven track record of achieving significant financial targets.
• Experience of the successful management and execution of complex projects.
• Experience of successfully developing and cultivating partnerships and strategic alliances.
• Experience in developing innovative solutions and the practical implementation of strategy which includes the positive engagement of staff achieving associated targets.

Please note the above are not an exhaustive list. For further information about the role including the essential and desirable criteria, click on the \'Candidate Information\' link below.

At Queen\xe2\x80\x99s our people are at the heart of everything we do. As a staff member you will become part of a vibrant organisational culture, which will provide you with the opportunity to achieve your full potential and enhance your career through a continuous focus on learning and development.

We offer an excellent employment package that includes:

• Great terms & conditions
• Pension schemes
• Flexible working by enabling you to design your working week in collaboration with your manager through a blend of remote and office working
• Family-friendly initiatives
• Career development opportunities
• Support for health & mental wellbeing
• Generous holiday entitlement of 8.4 weeks a year (made up of 23 days annual leave, 10 closure days and 9 bank holidays)

Queen\xe2\x80\x99s University is committed to promoting equality of opportunity to all. We have created an inclusive culture by establishing staff networks such as iRise (Black, Asian, Minority Ethnic and International Staff Network) and PRISM (LGBTQ+) which help us progress equality.

We also subscribe to Equality Charter Marks such as the Diversity Charter Mark NI in addition to Athena Swan. For further information on our commitment to Equality, Diversity and Inclusion, please visit: ; and .

Informal enquiries may be directed to Liz McLaughlin at .

Queen\'s University Belfast