Job Description

###

About the role

HashiCorp is seeking a dynamic

Director of Field Marketing for EMEA

to lead and execute regional marketing initiatives that drive awareness, pipeline, and revenue across Europe, the Middle East, and Africa. As the marketing leader for the EMEA region, you will partner closely with regional sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned with business objectives.



You will be responsible for the planning and execution of field marketing programs including events, workshops, webinars, content syndication, regional campaigns, and other demand generation activities. This is a high-impact, strategic role for a marketing leader passionate about accelerating HashiCorp's growth in the region through a combination of strategic planning and also rolling up their sleeves to drive execution.


###

What you'll do (responsibilities)

Serve as the primary field marketing leader for HashiCorp in EMEA, owning the regional marketing plan and results. Partner closely with EMEA sales leadership to align marketing initiatives for both decision makers and practitioners with regional pipeline and revenue goals. Develop and execute integrated field marketing programs, including: + Regional events (in-person and virtual)
+ Hands-on workshops and technical enablement sessions
+ Webinars and digital events
+ Content syndication and localized content programs
+ Account-based marketing (ABM) initiatives for strategic accounts

Localize and adapt global campaigns for EMEA markets while ensuring brand consistency. Manage and optimize regional marketing budgets to maximize return on investment. Track, measure, and report on the effectiveness of marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity. Collaborate with Product Marketing, Digital Marketing, Global Events and Executive Programs to ensure regional messaging and programs are aligned. Develop a high performing team of local field marketers Act as a strong brand ambassador for HashiCorp in EMEA, supporting customer and partner engagement activities.
###

What you'll need (basic qualifications)

10+ years of experience in field marketing, demand generation, or related marketing roles, with at least 3+ years in a leadership position. Proven experience partnering directly with enterprise sales organizations to drive GTM alignment and measurable business impact. Deep understanding of the EMEA market landscape, regional buying behaviors, and cultural nuances across key countries. Strong experience planning and executing a mix of virtual and physical events, ABM programs, and digital marketing tactics. Highly data-driven with strong skills in marketing metrics, pipeline reporting, and ROI analysis. Ability to manage budgets, prioritize initiatives, and work in a fast-paced, high-growth environment. Exceptional project management, collaboration, and communication skills. Experience with marketing automation tools (e.g., Marketo), CRM platforms (e.g., Salesforce), and other martech solutions is a plus. Fluency in English required Willingness to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year)
###

What's nice to have (preferred qualifications)

Experience marketing to DevOps, platform teams, infrastructure, or security personas. Familiarity with HashiCorp tools or other open-source developer tools. MBA is a plus Conversational fluency in other European languages is a plus

#LI-Remote

"HashiCorp is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. HashiCorp will be the hiring entity. By proceeding with this application you understand that HashiCorp will share your personal information with other IBM subsidiaries involved in your recruitment process, wherever these are located. More information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here: link to IBM privacy statement."

Life at HashiCorp

---------------------


HashiCorp, an IBM company is driven by our people and our principles which have been the foundation of everything we do since the company was founded in 2012. Join us on our journey as we work to support the world's most innovative companies as they transition to cloud and multi-cloud infrastructure through simple yet powerful workflows and automation.

About HashiCorp

-------------------


At HashiCorp, an IBM Company, we build the infrastructure that enables innovation. Our suite of multi-cloud infrastructure automation products are the underpinnings of the largest enterprises in the world, who rely on our solutions to provision, secure, connect, and run their critical applications to deliver crucial services, communications tools, and entertainment platforms to the world. We're building a once-in-a-generation infrastructure company with a unique approach rather than focusing on specific technologies, and we build products and solutions that support real-world workflows spanning the multiple cloud environments that nearly every organization worldwide is using today.



HashiCorp is proud to be an Equal Employment Opportunity employer. We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws. We also consider qualified applicants with arrest and conviction records consistent with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Ordinance, and other applicable state or local laws.



HashiCorp is committed to providing reasonable accommodations to qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please reach out to benefits@hashicorp.com