Job Description

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we\'re great, but as a team we\'re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestl\xc3\xa9.

Our Commitment
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe\'s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company\'s many business resource groups. These include VivaWomen!, \xc3\x89galit\xc3\xa9, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.



About the job....

As Digital PR Manager, your role will be to execute the overall content marketing strategy, with a focus on generating high quality backlinks and digital coverage for our clients. You\'ll be part of a fast-paced team working alongside our in-house technical SEO experts and the rest of the Content Marketing team on a range of exciting clients.

Your day-to-day tasks will be varied, including tasks such as overseeing outreach for enterprise size clients, working alongside specialists to create incredible campaigns that deliver results and impact. You\'ll execute best in class planning and delivery for our clients, to ensure all SEO content is seen by the right audience at the right time and in all the right places. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.

We are looking for someone who has a strong understanding of the digital ecosystem and has worked across global or multi-market outreach campaigns before, with a strong focus on generating backlinks.

You will be reporting to the Content Marketing Director.

About the work....

• Strategise, coordinate, build, execute, monitor, report, and analyse link building campaigns for our clients
• Work with the content team to create link-worthy content
• To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team
• Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches
• Manage client communications related to outreach
• Deliver training for more junior members of the team
• To have strong relationships with internal teams across all disciplines whilst building valued relationships with clients and partners.

Qualifications

• Substantial experience in an outreach role, although we are open to hearing from candidates in traditional PR roles or SEO roles
• Proven track record of building links for a range of niches
• Experience with linkbuilding tools
• Good understanding of the digital content ecosystem
• Excellent project management and time management
• Strong verbal communication skills and must be comfortable communicating with clients
• High attention to detail and good project management skills to meet deadlines

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid

Publicis Groupe