Job Description

Company Description

Octopus Group is an award-winning B2B marketing agency based on Chancery Lane, London. B2B and technology is our big passion. We take a different approach to B2B and technology marketing, built on the understanding that brands thrive when awareness and sales work together. Our guiding Brand to Sales\xe2\x84\xa2 philosophy, which is about helping our clients link brand reputation to commercial sales success quickly brings together multiple expert-led disciplines to get B2B CMOs achieving their goals, building pipeline and brand at once. And the approach works. In 2019 Octopus won the Grand Prix in the B2B Marketing Awards, Drum B2B Awards and 3 PR Week Awards for its work and regularly features as an industry Best Place to Work.

In February 2021, Octopus joined Publicis Groupe UK to be their B2B centre of excellence, bringing our strategic, creative and commercial acumen to international clients, joining a community of 5,000 people working across 25 agencies. Publicis Groupe believe in \xe2\x80\x9cViva la Difference\xe2\x80\x9d which translates to celebrating the uniqueness of their agencies, while working together to get the best results for clients.

Recently awarded Campaign\xe2\x80\x99s 7th Best Place to Work For 2021, we have a unique family feel where energy, enthusiasm, teamwork and a hunger to succeed are all mixed with a common purpose and a big safety net. Octopus Group is a special place to work and we spend lots of time and thought in keeping it that way.



The opportunity

As a Digital Media Manager in B2B, you\xe2\x80\x99ll manage a number of our clients paid media campaigns and get stuck in to delivering fantastic results. You\xe2\x80\x99ll plan and execute campaigns across PPC, LinkedIn and paid social, content syndication, email partnerships and remarketing. You\xe2\x80\x99ll also have a finger on the pulse and up-to-date knowledge across media channels, tech and trends that makes you capable of interpreting our clients\xe2\x80\x99 needs into solution requirements with high quality impact.

What you\xe2\x80\x99ll do

• You\xe2\x80\x99ll be a true digital media specialist in B2B (across LinkedIn, social, display, searchand content syndication).
• Using your skills and experience, you\xe2\x80\x99ll strategically plan,manage and deliver B2B paid campaigns across all channels from start to finish,including set-up, optimization, and reporting.
• Develop and grow our existing client relationships to ensure a consistent stream ofexcellent innovative and reliable results and revenue-generating work.\xe2\x80\xa2Work closely with our clients and client teams to consult, plan ahead and integratecampaigns with broader marketing plans.
• Work with the Client Services team to manage budgets to deliver profitable campaigns -input into regular budgeting and forecasting sessions
• Manage tracking setup (including tracking codes generation, goals, and funnels setup)
• Prepare and deliver monthly reports, and have regular reporting/progress calls withclients
• Ensure campaigns deliver according to the client\xe2\x80\x99s objectives while providing analysisand recommendations to improve performance
• Explore new campaign strategies and models, and continuously improve the campaignstrategies through data monitoring and analysis
• Manage and tutor more junior members of the team

Qualifications

What you\xe2\x80\x99ll bring

• Agency experience is ideal
• Key skills and qualifications across Google PPC & Display
• Operational experience in running PPC accounts in Search, Display and Paid Social (bothmanual and automatic)
• Well-versed in a fast-paced environment
• In-depth knowledge and understanding of LinkedIn, social media, digital and currentcommunications and content marketing trends
• Proven experience accurately reporting and analysing numbers and metrics
• Proficient in paid advertising reporting, measurement and analytics e.g. GoogleAnalytics, in-platform reporting tools on social media etc.
• Result and solution-oriented with a strategic mindset, good logical thinking and strongin data analysis
• Strong execution and good capacity for pressure, and a good sense of communicationand co-working
• Ability to deliver high quality work, multi-task and project manage/manage deadlines,and delegate tasks with ease
• Be credible and comfortable in dealing with senior stakeholders
• Have meticulous attention to detail and be a perfectionist with a very analytical mind
• Marketing Automation skills or qualifications great but not essential

Reporting:

You will report to the Digital Planning Director and work alongside the wider client services. team.

Salary:

Package designed to attract the right candidate, including our competitive benefits package of 25 days holiday, matched contributory pension, private medical care, flexible working, long-service sabbaticals, health cash plan, life assurance, childcare vouchers, free eye tests, new business and employee finder\xe2\x80\x99s fees and lots more.

Everyone should feel at home, at work. At Octopus Group, all employees can be true to their authentic selves. Everyone is empowered to bring what makes us special and unique to the work we do. We are committed to investing in an inclusive culture that maximises the talent, skills, and diversity of our workforce. We strive to ensure that inclusivity and equality are not only at the heart of our company, but also aligned with all the clients and suppliers we work with.

Octopus Group