Job Description

The Opportunity - Digital Marketing Specialist

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About the role:

We are seeking a skilled and motivated digital marketing specialist to join our growing team. In this role, you will be responsible for the day-to-day running of our global website and driving JCB's SEO strategy to support the growth of the business. This is an exciting opportunity to leverage your expertise in marketing to contribute to the success of a renowned brand in the construction equipment industry.

What does this role involve day to day?

Assist with the day-to-day running of our global website, ensuring it is up to date with relevant content, that is optimised for SEO and provides a seamless user experience.

Working in collaboration with wider teams to develop and optimise engaging digital content across regional websites, including blogs, news & events, ensuring alignment with JCB's brand voice and values.

Develop and execute effective SEO strategies to increase organic search visibility and drive qualified traffic to the website.

Track, analyse, and report on key SEO metrics using Google Analytics, Google Search Console, and other SEO tools.

Collaborate with global teams to align JCB.coms strategy with the overall business goals.

This will be suited to you if:

You have proven experience in website management, as part of a digital marketing team.

You have knowledge of SEO best practices, keyword research, on-page and off-page optimisation, and technical SEO.

You have strong familiarity with Google Analytics, Google Search Console, SEMrush, or other SEO tools.

You have excellent written and verbal communication skills.

You have strong problem-solving abilities with an analytical mindset.

You have the ability to work independently and, in a team,-oriented environment.

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you'll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial teams interview followed by an in-person interview. We'll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com

What's in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don't just get a competitive salary, 33 days' holiday and access to our company pension--you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there's the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There's our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We're committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.