Job Description

Job Role: Digital Marketing Specialist

Salary: Base up to \xc2\xa345,000

Location: Edinburgh (remote and hybrid working options)

Our client is seeking a data-driven Digital Marketing Specialist to oversee and enhance their digital presence, optimise their website, and manage digital marketing campaigns. The ideal candidate will have a proven track record of driving traffic growth, optimising conversions, and executing successful LinkedIn advertising campaigns.

This is a great opportunity to join a growing business with uncapped potential. This role will best benefit marketing professionals looking to progress within a business that offers flexible and personally tailored growth opportunities. The role covers the UK, US and Canadian markets with plans to expand in to EU.

Responsibilities:

• Drive and elevate the digital presence, maximizing traffic and conversion rates.
• Optimise the website for search engines, boosting organic visibility and rankings.
• Create captivating digital marketing campaigns, leveraging LinkedIn advertising.
• Embrace experimentation, learning from successes and failures to continuously improve performance.
• Deliver monthly reports showcasing progress towards exciting business goals.
• Collaborate closely with marketing and sales teams to craft integrated and compelling campaigns.
• Foster partnerships with external agencies and partners.
• Contribute to strategic initiatives and be part of a results-driven team.
• Stay at the forefront of digital marketing trends and best practices.
• Engage audiences through impactful written and verbal communication.

• Demonstrated achievements in digital marketing, including managing and developing digital assets, optimising websites, and executing successful digital campaigns.
• Proficiency in SEO best practices and experience optimising websites for search engines.
• Strong knowledge of paid advertising on LinkedIn, encompassing campaign creation, targeting, and optimisation.
• Familiarity with digital marketing tools and platforms, such as Google Analytics, Google Ads, and social media advertising platforms.
• Analytical mindset with the ability to analyse marketing metrics and data, utilising insights to drive performance improvements.
• Excellent written and verbal communication skills, enabling the creation of engaging marketing messages and effective interaction with target audiences.
• Self-motivated and thrive in a fast-paced and challenging environment.
• Inquisitive and passionate about continuously learning and growing in the digital marketing field.
• Relevant degree-level qualification in marketing or a related field.

• Structured progression and a collaborative approach to help you achieve your career goals.
• Flexible Hybrid/Remote approach to working.
• 5% Employer Pension Contribution.
• Regular virtual meetings and face-to-face meet ups.
• Enhanced holiday allowance of 30 days
• Private medical cover
• Death in service policy
• 3 paid volunteering days per year

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