Job Description

Digital Marketing Officer

Permanent, Full Time 37 hours per week, 52 weeks per year

Salary: \xc2\xa325,623 per annum (Professional Services Grade 6)

Campus: Trowbridge, Wiltshire with travel to all campuses

This is an exciting opportunity to join a small but exciting Marketing and Communications team. We have big ambitions and are looking for someone to join the team to help us improve our impact online. We have a wide range of target audiences to engage, therefore no two days are the same.

About the role

Working closely with the Marketing and Communications Manager, the Marketing Content Editor, and the wider marketing team, you will be responsible for the digital presence of Wiltshire College & University Centre. This will include day-to-day management of the website, ownership of paid online advertising and creating engaging content for a variety of audiences and ensuring a suitable tone of voice across channels, as well as reporting on the results of digital campaigns.

About you

With a background in digital marketing, you will have a blend of creative, technical and analytical skills. Ideally, you will hold or be willing to work towards a related qualification at Level 4.

You should have some experience in website management, paid digital advertising and analytics, including GA4, as well as SEO and optimisation. You need to be future thinking \xe2\x80\x93 looking at how you can work with the Marketing and Communications Manager, the wider team and external agencies, where appropriate, to develop a consistent and effective digital presence.

You should have strong communication skills and the ability to engage stakeholders at all levels. You will be adaptable and flexible and be able to effectively react to changing priorities.

The role will involve regular travel around Wiltshire so it is essential that any applicants must hold a full driving licence and have access to their own vehicle.

About Us

Wiltshire College & University Centre plays a vital role in Wiltshire\xe2\x80\x99s economy, inspiring people to develop the skills they need to achieve. Our four campuses are learning hubs in their communities, and we aspire to be an outstanding, financially robust and commercially agile provider, achieving our clear social mission on behalf of leaners and employers across Wiltshire and beyond. Our turnover is around \xc2\xa338 million per annum, we employ some 650 staff, and support around 11,500 students.

Our benefits include a competitive salary and 30 days\' annual leave for Professional Services Staff, 37 days\' annual leave for Academic Staff and 35 days\' annual leave for management staff (plus bank holidays and additional closure days over the Christmas period). You will also be automatically enrolled into either the Teachers\' Pension Scheme or Local Government Pension Scheme, have access to our employee assistance programme (EAP) and enjoy other benefits such as discounts with a wide variety of retailers and free car parking onsite.

Closing date: 04/08/23

Please note that vacancies may close early if sufficient applications have been received; therefore, we would encourage you to submit your application as soon as possible.

Interview date: Week commencing 14/08/23

Information

Wiltshire College & University Centre is committed to Safeguarding. We recruit in line with the Safer Recruitment Guidance set out by the Department for Education in \xe2\x80\x98Keeping Children Safe in Education\xe2\x80\x99. This includes carrying out an enhanced DBS check (which the College will pay for), including an enhanced children\xe2\x80\x99s barred list check and other employment checks, which include a search of the online presence of shortlisted candidates.

At Wiltshire College & University Centre we value diversity, and we recognise that people with different backgrounds bring different perspectives, ideas, knowledge, and culture, and that this difference brings great strength. We are committed to the protection of young people and vulnerable adults and to safeguarding and expect all staff and volunteers to share this commitment.

We are proudly accredited to the Disability Confident Employer award, part of this means a commitment to interview all disabled applicants who meet the essential criteria for a job vacancy and consider them on their abilities.

Please contact us with any queries.

Wiltshire College