Job Description

Digital Marketing Manager - MAKAI GROUP

Location:

Hybrid (Remote & Studio-Based in London)

Salary:

35,000 - 40,000 per annum + Performance Bonuses

Employment Type:

Full-Time

About Us

We operate a growing network of boutique fitness studios, including

F45 and FS8 locations in London and Palma, Mallorca

, with a strong focus on community-driven, results-based training. As we expand from four to six studios, we're looking for a

data-driven, results-oriented Digital Marketing Manager

to take ownership of our paid advertising, lead generation, and overall marketing strategy.

The Role

As our

Digital Marketing Manager

, you'll be responsible for managing and executing

all marketing efforts

across our 5 studios. Your goal?

Maximise lead generation, drive membership sales, and ensure consistent brand presence

across digital platforms. You'll replace our external agency, giving us more control and reducing costs while improving campaign performance.

You'll work closely with the Owners and Area managers to create and implement a marketing strategy for growth and brand awareness.

Key Responsibilities1. Lead Generation & Paid Advertising

Plan, execute, and optimise

paid social media campaigns (Facebook, Instagram, TikTok, Google Ads)

to drive new memberships. Manage monthly

ad spend budgets

, track ROI, and continuously refine campaigns for better performance. Set up and

optimise landing pages

and lead forms to improve conversion rates.

2. CRM & Conversion Tracking

Implement and monitor lead-tracking systems to

ensure high-quality follow-ups

by studio teams. Use

Meta Ads Manager & Google Analytics

to track performance, make data-driven decisions, and improve acquisition strategies. Integrate marketing campaigns with our

CRM system (e.g., HubSpot, GymSales, or LeadConnector)

for seamless lead nurturing.

3. Content & Brand Strategy

Work with designers & content creators (or AI tools) to produce

high-quality ad creatives, reels, and social media content

. Ensure consistent branding, tone of voice, and messaging across all marketing channels. Manage organic social media strategy alongside paid campaigns for maximum reach.

4. Local Marketing & Community Engagement

Support each studio's

localised marketing efforts

, including influencer partnerships and referral campaigns. Develop and execute

local brand activations, corporate partnerships, and events

to increase footfall. Provide marketing insights and reports to studio managers to help improve conversions at a local level.

Who You Are

?

Experience:

3-5+ years in digital marketing, preferably within fitness, hospitality, or a similar subscription-based business.?

Paid Ads Specialist:

Strong hands-on experience with

Facebook Ads Manager, Google Ads, and conversion tracking

.?

Data-Driven:

You

love analysing performance metrics

, optimising campaigns, and improving lead-to-member conversion rates.?

Self-Starter:

You can

work independently

and proactively improve marketing performance without constant oversight.?

Creative & Strategic:

You understand

what makes people sign up for a gym

and how to create compelling, high-converting campaigns.

What We Offer

Competitive salary (35,000 - 40,000) with performance-based bonuses.

- Growth opportunity within a fast-expanding fitness business.

- Free F45/FS8 membership + perks.

- Flexibility to work remotely with occasional studio visits.

- Full control over marketing strategy with

direct impact on business success

.

Job Type: Full-time

Pay: 35,000.00-45,000.00 per year

Additional pay:

Performance bonus
Benefits:

Flexitime Free fitness classes Gym membership On-site gym Work from home
Schedule:

Monday to Friday Weekend availability
Work Location: Hybrid remote in London EC1V 9BP

Application deadline: 20/05/2025
Reference ID: Digital Marketing Manager
Expected start date: 02/06/2025