Job Description

Company Description

Company Description

Informa Tech, part of the FTSE100 Informa Group, is a market-leading provider of B2B Information Services to the world\'s Information & Communication Technology (ICT) community.

At Informa Tech our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We believe that technological innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry. We are building a brand that inspires all our audiences to reach their full potential by celebrating our achievements, our diversity, our ideas and how we help the communities we serve, together.



We are looking for a passionate and experienced digital marketing professional to join the Service Provider (SP) team that offers insights and advice to the telco industry. You will have expert knowledge of SEO management, CMS and content management. This role will be responsible for the delivery of building (new) and maintaining (existing) websites across the SP pillar brands, optimising for SEO, fine-tuning for performance and uploading and amending content.

You will build and deliver the digital marketing strategy, focused on creating awareness and education of our target audience. You will have at least a basic knowledge of HTML and have a data-driven mindset, using analysis and insights to ensure optimum performance of websites, digital strategies, UX and search.

Key Responsibilities

• Create and execute the digital marketing strategy for all SP pillar websites, as per SP pillar objectives
• Analyse data and user behaviour sequences to optimise and enhance usage, engagement and conversion
• Build customer journeys based on user behaviour to attract our audience and drive conversions
• Report on overall marketing effectiveness and ROI for all websites and identify where they can be optimised or adjusted accordingly
• Deliver and optimise content to SP communities
• Analyse web traffic/social media/other metrics to find opportunities for improving audience messaging on digital channels
• Report on content and site/channel performance and adopt a continuous improvement and innovation mindset
• Drive subscriber acquisition, engagement, performance, lead generation, conversion, and retention rates working with Omdia marketing lead
• Drive the media brand transformation projects with central and SP media marketing teams, ensuring that AD (reg pr paywall) and site UX/UI and performance are at the heart of migration
• Work with central SEO team on media sites\' organic growth, leading and supporting growth initiatives
• Drive events websites\' organic growth, convert visitors to free or paid delegates
• Share insights with the wider marketing team so learnings and approaches can be tested at the campaign level
• Responsible for keyword research and competitive analysis, SEO audits and execute on-page optimisations to improve SEO performance
• Accountable for digital marketing budget and keeping track of spending

Knowledge and Skills

• Expert knowledge of SEO/PPC and SEO tools
• Social Media
• Digital Marketing
• Content Marketing
• Understand the marketing conversion funnel
• Experience with working with 3rd party agencies
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
• User Behaviour
• Excellent communication skills
• Data analysis, analytics and reporting
• Able to work in a fast-paced environment
• Ability to work in a matrix organisation

Qualifications

• 3 years plus experience working within a B2B Digital/SEO Role
• Expert in building growth marketing strategy for all digital channels (websites, social, SEM) focused on audience growth
• Experience in digital transformation projects
• Experience in building new websites and working with third-party agencies
• Expert in maintaining existing websites, understanding performance and growth
• Expert in understanding content formats and leveraging them for digital use

No existing knowledge of the telecommunications industry is required - just a desire to learn and get stuck in!

Additional Information

What we can offer you:

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
• A balanced working model - with the time that is spent in our London hub, complete with an onsite gym, a caf\xc3\xa9, and a spacious 19th-floor social area.
• Life assurance Life assurance
• Pension match and a range of other entirely flexible benefits to suit your needs
• Share-Match options - become a shareholder
• An opportunity to interact with a variety of innovative technology leaders
• Exposure to cross-functional departments and the opportunity to influence overall marketing campaigns
• Training and support on marketing platforms and best practice
• Great products, including world-class events in inspiring destinations - London, Austin, Amsterdam, Dubai and New York!

We know that sometimes the \'perfect candidate\' doesn\'t exist, and that people can be put off applying for a job if they don\'t fit all the requirements. If you\'re excited about working for us and have most of the skills or experience we\'re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law

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