Job Description

Location : Lincoln, UK Role overview

We are a market leading, growing company within the tenant referencing arena, seeking a Digital Marketing Manager to lead our digital marketing team. We are looking for a team player who can build relationships with internal and external stakeholders, who knows how to best use a CRM, CMS, Google Analytics and who can implement first-rate digital marketing strategies as well as deliver with a hands on approach.

MAIN PURPOSE OF ROLE: As the Digital Marketing Manager, you will be responsible for building and leading the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses. You will work alongside the Head of Marketing, Marketing Manager, Designers, and Content Executives to deliver and develop the businesses marketing strategy to drive growth. This will be a hands-on, busy role that will require lots of enthusiasm, the ability to multi-task as well as someone who can hit the ground running.

You will be responsible for leading on a range of digital projects, new builds, site migrations and have ownership over all websites, quote and buy sites and portals. The business has multiple brands and will require adapting strategies to target different audiences and working with different stakeholders to achieve results.

KEY TASKS AND ACCOUNTABILITIES:

• Establish and lead the implementation of the end-to-end digital marketing capabilities, search, conversion rate optimisation, data and analytics, SEO, PPC, to support future business growth.
• Work alongside senior stakeholders and other departments to establish a best-of-breed approach to the use of marketing technology that aligns with the organisation\xe2\x80\x99s broader digital, offline, and brand marketing strategy and efforts.
• Lead the analytics and reporting function in digital campaigns with a focus on optimisation, lead generation, and conversion. Measure and report performance on all digital marketing campaigns and assess against goals (traffic, CPA, CVR)
• Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to the use of digital marketing agencies.
• Work with UX team and developers to constantly fine-tune and optimise user journeys to deliver high-volume conversion rates.
• Understand and implement core strategies based on the capabilities of enterprise-level CMS platforms such as Sitecore and open source CMS such as WordPress.
• Develop marketing automation and lead management processes, nurturing consumer journeys to convert and manage new acquisitions and existing customers.
• Manage the digital team, provide feedback on opportunities to develop, set objectives and hold annual appraisals. Refine and implement new processes whilst working alongside other team members to hit organisational goals and objectives.

JOB REQUIREMENTS:

• Experience in implementing and working with marketing technology such as SEMrush, Moz, Redeye, Mailchimp, Salesforce, Hubspot, CMS such as Sitecore, Wordpress, Silverstripe
• Experience in the implementation of data and analytics strategies and customer journey conversion.
• Experience in lead generation and acquisition strategies, ideally in Financial or Professional Services.
• Experience in leading teams and working with a wide range of stakeholders \xe2\x80\x93 including sales, customer services, product, brand, and technology.
• Ability to multitask on projects with effective organisation and management of own time to ensure all work is delivered to scope and on time. Effective strategic planning ability to align with business objectives
• Excellent communication skills and strong people management experience
• Able to think strategically, analytically and creatively break down problems and find solutions
• Experience with A/B testing and strong knowledge of UX design principles to enhance online buying journeys.
• Liaising with internal stakeholders and external suppliers and agencies to ensure the delivery of compliant digital campaigns and strategies which are in line with pre-agreed budgets
• Working closely and managing digital / marketing agencies to ensure collaborative relationships which result in a quality outcomes and ROI

PERSON SPECIFICATION:

Essential

Desirable

Education/ Qualifications

Professional CIM qualification / Digital Marketing qualifications

Experience/

Knowledge

Strong experience of people management with the ability to manage, train and develop a team

7 plus years\xe2\x80\x99 experience in a digital marketing role with proven ability to deliver results, manage multiple sites and plan strategically

Financial services / insurance sector experience

Skills / Aptitudes

Collaborative working- encourages co-operative working

Communicating clearly- promotes two-way communication

Leading & developing- enables the performance of others

Thinking customer- strives to deliver excellence

Commercial mind-set- identifies opportunities to reduce costs

Analysing & initiating- applies analytical rigour

Adapting & responding- adapts to change

Taking ownership- seeks new opportunities

Creating & innovating- encourages innovation

Planning & prioritising-plans and monitors deliverables

As well as a competitive salary we offer the following benefits -

• Competitive holiday allowance with the annual option to buy additional days
• Death in Service benefit of x4 salary
• Company pension scheme
• Very generous maternity and paternity leave packages
• A flexible benefits package which allows you to add additional benefits to your overall package
• Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
• Referral schemes
• Discounted rates on PIB products
• We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more
• If supporting the local community, engaging with charities and having the opportunity to \xe2\x80\x98give something back\xe2\x80\x99 interests you, you have the opportunity to take an extra day to support this with a Volunteering Day.
• We also offer a wide range of discounts including a kids pass \xe2\x80\x93 giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
• PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
• Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
• PIB Group are committed to improving their environmental impact in a responsible way. From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB\xe2\x80\x99s carbon footprint.

We are proud of our success and growth and have been recognised for many industry awards across our business. If you wish to work for a company that truly puts people at the heart of their organisation, then we would love to hear from you. PIB operates a flexible working policy, and our management teams will talk to you about how that would meet both your flexible working needs and those of the business and role you are applying for. We would love to hear from you if you want to hear more about opportunities in PIB.

We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.

Hours Monday- Friday 9am-5.30pm
Department HomeLet
Job Type Full time
Contract Type Permanent
Salary Competitive

PIB Group