Job Description

PPC Marketing Executive

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[[location]]

Permanent

Full Time

Grade 2



We're iD Mobile, one of the UK's leading mobile virtual network operators. We launched in May 2015 and have over 1.7 million Pay Monthly customers. We're pretty sure our success has a lot to do with our wide range of feature-packed plans. We offer everything from super-value Pay-as-you-go and SIM-only deals, right up to the latest smartphones from the big-name manufacturers. We're delighted about our success so far and have very ambitious plans for the future.



iD Mobile is an exciting place to work. We're a relatively young and dynamic start-up, and we value innovation, imagination, and creativity. If you've got a great idea, we'll help you run with it. We're passionate about finding new ways to address our customers' needs. We're a little different to other start-ups, though, because we're part of Currys PLC, Europe's leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we're part of a much bigger family.



The PPC Executive will be responsible for managing and optimising paid search campaigns across Google Ads and Microsoft Advertising, to drive customer acquisition and achieve ROI targets. You will work closely with the wider iD business to develop and implement effective PPC strategies that align with our business objectives. The ideal candidate will be data-driven, results-oriented, and passionate about Putting Customer First.

Key Responsibilities:

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Campaign Management:

Plan, create, and manage PPC campaigns across Google Ads, Microsoft Advertising, and other relevant platforms Conduct thorough keyword research and competitor analysis Develop compelling ad copy and landing page recommendations Monitor campaign performance and make data-driven adjustments to optimise for key metrics (e.g., CTR, conversion rate, CPA) Manage budgets effectively and ensure campaigns are delivered within allocated spend

Performance Analysis & Reporting:

Generate regular performance reports and provide insights to stakeholders Analyse campaign data to identify trends and opportunities for improvement Utilise Google Analytics and other analytics tools to track and measure campaign effectiveness Producing detailed analysis and reports for weekly & monthly performance of Paid Search channel and presenting to a range of audiences. Building and maitaining a performance tracker to share the health of PPC/PMax/Shopping program with iD management

Collaboration:

Work closely with the SEO, content, and creative teams to ensure integrated marketing campaigns Collaborate with external agencies and partners as needed Work with sales teams to understand the customer journey, and how the PPC campaign effects sales

Required Skills & Experience:

Proven experience in managing and optimising PPC campaigns Strong understanding of Google Ads and Microsoft Advertising platforms Proficiency in using Google Analytics and other web analytics tools Strong analytical & commercial aptitude with problem-solving and effective communication skills Good interpersonal skills to manage relationships with internal and external stakeholders, with a strong ability to present information effective Strong attention to detail and organisational skills Excellent written and verbal communication skills Ability to work independently and as part of a team Knowledge of the UK telecoms market is a plus Google Ads certifications & experience with bid management platforms is a plus

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

25 days of annual leave (plus bank holiday entitlement) Life Assurance Fantastic Colleague Discounts on Tech with Currys and iD Mobile Access to Champion Health Hybrid Working (with an expectation to meet in person 2-4 times per month)

Why join us:

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Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.



Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we're in a position to make a real impact on people and the planet.



Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.