Job Description

Digital Marketing Executive

: Up to

28,000

per year - BS32 4JW

Are you local to us? Do you live less that 10 miles from our postcode, would your commute be under 30 minutes? If yes, please read on.

We are a small family focused business, looking to appoint a candidate with strong marketing qualities, to fulfil our new full-time Digital Marketing role.

Small businesses can be challenging yet rewarding to describe, promote, market. The success of Bristol Caravans is powered by excellent customer service and our "can do" approach to solving customer problems (please see our testimonials website page). We seek a forward-thinking marketeer, someone who is competent, organised and motivated by such challenge. You will have day-to-day marketing responsibility, based on clear KPIs.

This role may appeal to a newly qualified Digital Marketing professional.

We wish to communicate to and retain existing customers, and reach out to new customers within our geographic target area. Build a new trade audience (B2B), and develop communication to our loyal suppliers (B2B) and team members (B2C).

Our happy, collegiate work environment is evident in all we do, and we seek an individual who can recognise, value, boost and fit within our team.

We have recently began transitioning to online systems for all business functions. This process is in its infancy, we see marketing as benefiting from our new online culture.

Existing revenue streams include:
- Workshop
- Vehicle storage
- Camping

Responsible for:

- Increased website traffic (SEO)

- Increasing website visit duration time

- Increased conversion rates (web to physical visits)

- Building new online videos

- Increasing repeat sales to existing customers

- Increasing testimonial feedback from customers

You will be expected to maintain optimal professionalism and the highest standards of work. Based on agreed strategy / priorities, you will manage and implement day-to-day communication, in line with the strategic objectives, the budget and finance.

You must have experience of working within a Marketing role in a small business, commercial environment or graduated with a marketing qualification. You must be able to handle a diverse workload, work effectively under pressure and prioritise your responsibilities.

As well as implementing communication via social media, email, and print, we seek an individual who has experience managing a wordpress website, and has experience and can demonstrate successful SEO.

This new appointment is the natural development from our existing part-time (16 hours) role. It is a hugely exciting time to join the team on our evolving business journey. We welcome new ideas and fresh approaches to further develop the organisation.

Are you the right person to help us win business through digital communicate?

Key Skills:

Ability to think strategically, with implementation at tactic level.

Proven marketing track record, can demonstrate skills and experience.

Marketing implementation with measurable results.

Good with numbers, can measure results.

Excellent interpersonal and communication skills.

Highly organised with strong attention to detail.

Autonomous, proactive and adaptable.

Confident user of technology. Proficient in Microsoft Office & G'docs.

Passionate about company culture, doing the right thing for our customers.

Likes & adopts systems and processes.

Solution focused.

Main Duties and Responsibilities:

Review current marketing strategy, review, update.

Confirm practical KPIs.

Build weekly/monthly tactic diary.

Delivering outstanding tactics that trigger results.

Action marketing function through clear auditable processes and systems.

Responsibility for measuring, managing, and reporting all marketing KPIs, keeping the owner informed of all marketing relevant financial matters.

Working with operations team to retain existing and increase new customers.

Ensuring marketing systems are monitored and managed.

Identify internal communication opportunities to empower team to confidently communication marketing tactics to customers.

Be our GDPR lead, to ensure the company compliance.

Film & publish reels & long format videos.

Maintain and update our Business Operations Manual (marketing section).

Track customer journey from online enquiry to completed sales.

Saturday morning staff rota: April to September.

Location

The role is "on site" as engagement with team is essential to greater understanding, photo and video generation.

As a rural business, you will need your own transport.

How to Apply

Please respond via Indeed or email your:

CV (no more than two A4 pages)

Covering letter (no more than one page) setting out how you are suited to the role, meet the criteria in the person specification, and your earliest start date.

Both documents in PDF format.

No Agencies.

Job Type: Full-time

Pay: Up to 28,000.00 per year

Benefits:

On-site parking
Schedule:

Monday to Friday
Application question(s):

If requested, can you attend an in person interview at BS32 4JW, at short notice?
Education:

Bachelor's (preferred)
Experience:

Digital marketing: 2 years (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person