Job Description

Digital Marketing & CRM Executive (Office-Based - Edinburgh)

Important:

Please include a cover letter explaining why you believe you will excel in this position with IvanMed. We're looking for someone who not only fits the role, but is excited about growing with us and taking ownership of key marketing systems.

About Us:

IvanMed is a leading UK supplier in the beauty and aesthetics sector, known for premium skincare and innovative aesthetic devices. We work with hundreds of clinics across the UK and have a strong national presence. Our next stage of growth relies on advanced digital systems and streamlined internal marketing -- and that's where you come in.

We're hiring a

Digital Marketing & CRM Executive

to lead everything from

SEO and CRM workflows

to

online course platforms, automation, blog content

, and

internal marketing infrastructure

. This role will

not include social or Google Ads

, as these are managed by specialists -- your focus will be

everything behind the scenes that drives growth.

This is a role for someone who's

proactive, analytical, detail-driven

, and passionate about

ongoing learning

(AI tools, CRM systems, automation platforms, etc.).

Location:

Leith, Edinburgh

Salary:

26,000-35,000 per annum (depending on experience and technical ability)

Schedule:

Monday to Friday, 9-5 (with flexibility where needed)

Job Type:

Full-time

Expected Start Date:

19/05/2025

Application Deadline:

05/05/2025

Reference ID:

Digital Marketing & CRM Exec 2025

What You'll Be Doing:

SEO & Website Performance

Write and optimise blog content for SEO, including metadata (titles and descriptions) Track keyword rankings and help drive organic growth Manage basic WordPress tasks (plugins, Contact Form 7, cache issues, redirects) Troubleshoot errors flagged by platforms like WooCommerce or SiteGround Support new content uploads and landing page updates

CRM & Marketing Automations (HubSpot + Zapier)

Build and manage HubSpot workflows, tags, and lead journeys Create and maintain Zapier automations for forms, notifications, CPD points, and more Troubleshoot CRM issues with contact records, permissions, or logic

Online Learning Platform (Kajabi)

Upload and structure CPD course content into Kajabi Embed and track Wistia videos for CPD verification Improve layout and user journey for online learning experience

Analytics & Email Reporting

Build dashboards in HubSpot and Google Analytics Analyse email campaigns and lead engagement Identify weak points and test changes to improve results

AI & Tool Testing

Use AI tools like ChatGPT and HeyGen to create prompts, avatars, or assist with writing Research and suggest new digital tools that can improve marketing performance or efficiency

Requirements:

4+ years in digital marketing, CRM, or marketing operations Hands-on experience with HubSpot, Zapier, and WordPress Basic knowledge of Kajabi, Wistia, or a willingness to learn fast Strong written English (for content, emails, blogs, etc.) Confidence in testing and adopting new software tools (e.g. AI platforms) Highly organised with good attention to detail

Bonus Experience (Not Essential):

Wicked Reports or similar ROI tracking platforms Working knowledge of WooCommerce Experience in aesthetics, health, or training-based businesses

What We Offer:

A permanent role with real ownership in a growing company Support to learn and master emerging marketing tools Opportunities to step into more senior roles over time Smart casual dress, company pension, staff discounts, and team events Beautiful office by the Edinburgh Shore (Leith)

How to Apply:

Please submit your

CV and a cover letter

via Indeed, explaining why you're the right fit for this position and what you'll bring to the team.

Job Type: Full-time

Pay: 26,000.00-35,000.00 per year

Benefits:

Casual dress Company events Company pension Employee discount
Schedule:

Monday to Friday No weekends
Work Location: In person

Application deadline: 05/05/2025
Reference ID: Digital Marketing 2025
Expected start date: 19/05/2025