Job Description

Overview

We're seeking a strategic and analytical

Digital Marketing Analyst

with a background in

Financial Services

and cross-domain digital transformation. If you're experienced in working at the intersection of business process re-engineering, data analysis, and technology-and you're excited to drive growth in both

Finance

and

Energy

sectors-this role is for you.

Key Responsibilities

Translate financial sector insights into actionable digital marketing strategies. Conduct

gap analysis

, market research, and customer journey mapping to support sector-specific campaign development. Use platforms like

Google Analytics, Power BI, and CRM systems

to evaluate campaign effectiveness and user behavior. Collaborate with business stakeholders, product owners, and engineering teams to ensure marketing alignment with ongoing

portal transformation initiatives

. Design and refine

performance dashboards

and present insights to marketing and executive leadership. Contribute to

customer segmentation

and persona development for regulated industries. Monitor marketing compliance across digital campaigns, particularly in finance and energy contexts.

Requirements

3+ years in business analysis, digital transformation, or marketing analytics roles within

Financial Services

Strong proficiency in tools like

Power BI, MS Excel, Google Analytics

, or similar Hands-on experience with

data-driven storytelling

, stakeholder presentations, and strategic reporting Background in working with cross-functional tech teams (e.g., backlog grooming, sprint support) Understanding of

product development cycles

, especially in regulated industries
You Might Be a Perfect Fit If You:

Are a

business analyst with a marketing edge

--comfortable with both data and people Have led or supported

digital projects that enhanced user experience

Understand how

compliance and regulation

shape messaging in finance or energy Are curious, collaborative, and love turning numbers into narratives
Leverage your business analysis background to shape high-impact marketing campaigns across critical industries.

Job Type: Full-time

Pay: 33,000.00-38,000.00 per year

Schedule:

Monday to Friday
Ability to commute/relocate:

Edinburgh EH5 2DL: reliably commute or plan to relocate before starting work (required)
Education:

Bachelor's (required)
Experience:

Business analysis: 3 years (required)
Work authorisation:

United Kingdom (preferred)
Willingness to travel:

75% (required)
Work Location: In person

Expected start date: 19/05/2025