- Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms
- Manage and optimise digital advertising campaigns across various channels, including search engines and social media,.
- Conduct market research and competitor analysis to identify trends and opportunities for growth
- Create engaging content for website, blog posts, social media, and email marketing campaigns
- Monitor and analyze website analytics, social media metrics, and campaign performance to make data-driven decisions
- Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing campaigns
- Stay up-to-date with industry trends and best practices in digital marketing
Experience
- Proven experience in developing and implementing successful digital marketing strategies
- Strong knowledge of digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing
- Proficient in using digital marketing tools such as Google Analytics, Google Ads, Wix, Ahref and email marketing platforms
- Experience with website analytics tools (e.g., Google Analytics) to track campaign performance and make data-driven decisions
- Excellent written and verbal communication skills
- Ability to think creatively and strategically to solve complex problems
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Detail-oriented with excellent organizational skills
Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Summary
As a Digital Marketer, you will be instrumental in driving online engagement and brand awareness through strategic marketing initiatives. Reporting to the Marketing Manager, your role will focus on leveraging core skills in communication and marketing to develop effective email campaigns and optimize SEO strategies. Utilizing premium skills in Google Ads, analysis, and social media management, you will analyze performance metrics to enhance campaign effectiveness. Your organizational skills will ensure timely project delivery, making you a vital asset in achieving the company's digital marketing goals. Join us to make a significant impact in a dynamic digital landscape.