Job Description

Job Title: Digital Engagement Lead Job Location: Douglas House, C.London (Hybrid) Contract Length: 6 Months (Initially) Industry: Design, Tech Key Requirements: Role Overview: We are committed to expanding our digital and technological capabilities. Design is part of that technological transformation. We are therefore looking for an experienced senior design engagement specialist to join our digital technology team. This will be a results-oriented professional who is creative and pro-active, with strong communications skills and attention to detail. We need a champion for sharing knowledge who can help us create a culture of curiosity and continuous improvement. We\xe2\x80\x99re also looking for a digital storyteller who has a passion for translating complex technical ideas into engaging content and who is motivated by collaborating on big and meaningful challenges.

What you will do:

• Create content and engagement plans for digital technology projects and initiatives in line with the wider content strategy and practices at bp
• Advise on and create consistent messaging and visuals to communicate the right information at the right time, using the best approaches to engage key audiences.
• Develop content for multiple communications channels such as social media, the digital technology intranet and internal newsletters, as well as speeches and presentations for executive leaders to use at internal townhalls and external events
• Manage the Medium tech blog for the digital technology team, including overseeing the editorial calendar, facilitating content creation and alignment with bp comms
• Optimize the use of video, motion, animation, PowerPoint and other visualization methods to enhance engagement campaigns, executive presentations and content design strategy
• Coordinate initiatives and events to support engagement and awareness
• Develop and implement key digital technology events to raise awareness of top innovation priorities, such as AI, both internally and externally
• Design and manage engagement campaigns to support the strategy and aspirations of the digital technology team
• Strategically plan executive conference appearances, award submissions and media engagements to amplify thought leadership and awareness of successful initiatives
• Proactively nurture opportunities to enhance collaboration and knowledge sharing about digital technology across bp
• Understand trends and business priorities so that engagement achieves the highest impact and attention

• Strong written and verbal communication skills. Ability to convey subtle, technical or complex information simply, effectively and creatively
• Effective visual design skills, particularly in video, web and PowerPoint
• A portfolio that highlights your approach to problem solving, coupled with your skills in writing, marketing, event coordination and content design Excellent organizational and project management skills
• - leveraging digital tools, as well as agile practices where possible
• Knowledge of channel management and engagement best practices; tactics and tools to drive awareness and understanding across disparate groups
• Understanding of social media, storytelling, visualization and influencer networks as a vehicle to achieve desired results
• Business acumen, ability to connect storytelling to business value

• Bachelor or Master degree
• 5-10 years\xe2\x80\x99 experience working in digital marketing, communications, technical writing or content design with an in-house creative team or agency
• User experience, brand management, graphic design or consultancy background