Job Description

Digital Animal Health Portfolio Activation Lead

At our company, we are: Always innovating \xe2\x80\x93 for the love of pets! If this core mission resonates with you then keep reading\xe2\x80\xa6

We are expanding our companion animal marketing team to develop our digital presence within the veterinary space. The Digital Animal Health Portfolio Activation Lead will help craft and create a purpose-built digital omnichannel experience ecosystem that adds value to our veterinary customers. They will develop data-informed digital journeys in collaboration with portfolio managers to deliver personalised digital experiences grounded in meaningful, differentiated brand/product benefits and features. We want our veterinary customers to see the value we can add at every touchpoint from in personal sales account management to this developing digital ecosystem.

Qualifications/skills:

• BA/BS in marketing, advertising, information technology or digitally marketing (essentials)
• Master\xe2\x80\x99s in business administration (MBA) or Digital Marketing (preferred)
• Certification in or extensive hands-on experience with MarTech platforms and Google Analytics (GA) (essential)
• Experience in developing digital omnichannel strategy (website, SEO, SFM email, CPD, social and PR) (essential)
• Influence without authority
• Strong analytical, organisational, and operational skills
• Management of multiple projects at once
• Develop processes, set timelines, and keeping teams accountable
• Experience translating strategic brand objectives into consumer-centric digital engagement tactics

Key Functions of the role:

Digital Strategy

Craft and create a purpose-built digital omnichannel (website, SEO, SFM email, CPD, social and PR) strategy that adds value to our veterinary customers and aligns with our portfolio marketing plans.

Create a best-in-class user experience and destination for all content across our digital channels.

Strategically tie together the inputs of other digital capabilities such as digital analytics, digital content, and creative expression to ensure digital experience cohesion, optimized activation outcomes, and success of all branded digital campaigns

Digital Leadership

Provide digital-first thought leadership, and guidance to cross-functional teams in all areas of digital marketing.

Stay up to date about latest digital technologies and platform and maintain strong relationship with IT to help inform roadmap and implement the solutions.

Create a culture of continuous improvement by defining digital brand objectives, tracking KPIs and reporting results to senior leadership on an ongoing basis to inform marketing tactics and improve marketing plans.

Digital Activation

Drive test-and-learn across digital marketing channels and leverage marketing analytics to provide insights and make recommendations based on results for building out digital marketing learning.

Test and improve digital creative and copy optimized for target audience segments and persona to ensure campaign optimization.

Capture and record ongoing learnings from A/B to help establish internal benchmarks and to improve digital campaign across brands and channel.

Current Employees apply

Current Contingent Workers apply

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status: Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Merck & Co.