Job Description

Job Posting Title: Digital Account Executive, Client Services

Req ID: 10054314

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Overall Purpose of the Role

The Disney Advertising portfolio covers world leading brands within The Walt Disney Company\'s Media Networks segment and related IP\xe2\x80\x99s. This includes family favorites Disney, Pixar, Marvel, & Lucasfilm as well as general entertainment networks ABC, Star, & FX, the worldwide leader in sports, ESPN, and our iconic factual brand, National Geographic.

The Digital Account Executive is an important Client Services role within the London-based EMEA ad sales and operations organization. We are seeking a candidate that can add their knowledge and experience in media planning, account management, and ad operations to our sales support group, working alongside an experienced and diverse set of salespeople.

Designed to maximize revenue, drive operational efficiency, and provide top tier sales and partner support, the Client Services team plays a vital role in reaching our targets and maintaining high standards in relationships with advertisers and agencies. The role holder will be responsible for managing all elements of the campaign lifecycle, from planning to invoicing. This includes external communication and management of clients, plus collaboration with a variety of internal groups across Sales, Editorial, Technology, Finance, and Accounting. It begins with pre-sale guidance and media planning, and continues through campaign set up, analysis, optimization, reporting, and invoicing, covering all forms of advertising activity across our digital properties. There will be a specific focus on video advertising within our flagship product, Disney+, as well as additional digital assets: websites, apps, and social platforms.

The successful candidate will have a good understanding of the digital media landscape, experience in planning and managing advertising campaigns, and be familiar with the general ad-serving and trafficking process. They will thrive working in a fast-paced, global environment and be comfortable prioritizing multiple incoming requests with overlapping deadlines. They will adopt and master processes. Our support team strives for flawless execution, but when challenges inevitably arise, the Account Executive will be quick and creative in finding solutions. Above all, they are natural problem solvers with an instinctive desire to provide top tier client service.

Areas of Responsibility

Provide pre-sale guidance and technical requirements for advertising opportunities across TWDC\xe2\x80\x99s on and off-platform digital portfolio

Work with Sales and buyers to build and revise media plans that maximize revenue and meet client objectives

Responsible for the collection, quality control review, and implementation of assets to ensure a timely and accurate campaign launch

Compile screen shots, provide reporting, execute creative swaps, and field all other client requests during campaign lifecycle

Collaborate with Technology, Product, and Editorial teams to troubleshoot and execute campaigns

Identify, track, and analyze key metrics and use them to optimize campaign performance

Ensure full delivery of contracted revenue across your book of business

Work with Finance and Accounting teams to ensure accurate invoicing and revenue tracking

Assist with client retention by delivering the highest standard of service during pre, mid, and post-campaign support phases

Provide case studies, benchmarks, and best practice guidance to Sales and advertisers

Proactively seek to advance internal knowledge of TWDC\xe2\x80\x99s digital products and commercial opportunities

Areas of Accountability

Reports to Manager, Client Services for all surrounding KPIs and team objectives

Experience and Professional Qualifications Required

Graduate level or equivalent experience

1+ year of advertising/marketing agency or vendor experience required

Experience supporting clients or agencies

Familiarity with media planning and management of digital advertising campaigns

Experience within ad-serving systems and other digital technology, Google Ad Manager is preferred

Demonstrated ability to launch and deliver digital advertising campaigns

Good understanding of the digital marketplace, with a specific focus on video and display advertising in EMEA

Familiarity working with large multinational companies and the accompanying complex processes and network of stakeholders is an additional advantage, as is a passion for our brands

Skills Required

Highly motivated and driven problem solver

Great attention to detail, organizational skills, and ability to effectively prioritize and balance multiple campaigns simultaneously

Natural desire to provide top tier support and service

Analytical; able to review, assess, and strategize based on the results

Comfortable working independently or collaboratively with peers

Confident and clear communicator

A solution focused, commercial mindset

Always focused on our guests and prioritizing the user experience

Excited to work in a global organization with stakeholders across the world

IT savvy across core business applications and remote working tools (Outlook, Excel, PowerPoint, Slack, Zoom)

Job Posting Segment: Networks & Ad Sales (EMEA)

Job Posting Primary Business: Ad Sales (EMEA)

Primary Job Posting Category: Advertising Sales

Employment Type: Full time

Primary City, State, Region, Postal Code: London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted: 2023-07-07

The Walt Disney Company