Job Description

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we\'re great, but as a team we\'re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestl\xc3\xa9.



Essity is a global Hygiene and Health company. They are \xe2\x80\x9cDedicated to improving well-being through leading hygiene and health solutions\xe2\x80\x9d. They have a stronghold in Europe with the Americas and Asia accelerating.

They are mostly present across Feminine and Incontinence Care, Kitchen, Toilet hygiene and Health & Medical devices across both B2C and B2B, with brands you will know about such as Tena, Libresse, Lotus, Tork, Leukoplast.

They believe in brand building and as such have developed purpose-led campaigns, which take a stand, i.e. Viva La Vulva in 2019 and Periodsomnia (award-winning campaigns), celebrating women\'s intimate V zone.

They also have a strong focus on sustainability, which is a key pillar of each brand\'s marketing strategy.

Zenith have been their global media agency since 2013, and this partnership keeps on strengthening every year.

The Digital Account Director will work across one their biggest B2C category and will also be responsible for scale initiatives, which will influence the whole of Essity\'s digital and data roadmap.

The category of focus is Consumer Tissue, which has a wide brand portfolio, such as Lotus, Zewa, Plenty, Tempo, Cushelle; which are present across all of Europe, Latin America and China. They have a wide range of business challenges and opportunities, as well as a strong sustainability agenda.

The scale initiatives are mostly around leading the deployment and governance of the Ad Tech Stack; and working with Essity on their global data strategy.

Across the board, you will have the ability to have an impact on the digital strategy and roadmap working closely with internal teams, including the digital activation hubs, as well as with our clients. The role, which has a global focus is a great opportunity for someone who wants to move into a global role so it\'s not necessary that you\'ve done that before.

You will need to have excellent communication skills, be results focused and play a large part in building the relationship with our client/s, instilling faith in them that your expertise has their best interests at heart and will serve their brand/s well.

Previous experience in a planning role coupled with strong strategic focus and the confidence to engage at all levels will stand you in good stead.

Things move quickly here so you need to enjoy a fast-paced role where you can make an impact.

This role will be reporting to a Global Digital Business Director.

KEY RESPONSIBILITIES

The Work

• Development of annual digital media guidelines for each brand
• Development of campaign toolkits: audience, ecosystem, KPIs
• Asset / Format recommendations
• Governance with markets to ensure application of those guidelines and toolkits, and to surface learnings
• Audience segmentation
• Innovation opportunities, ie usage of AI
• Tech stack deployment and governance, ie taxonomy compliance / improvements; viewability business reviews
• Global approach to Essity\'s Digital and Data Strategy (centralisation, measurement, 1st party data)

The Clients

• Key stakeholders will be the Consumer Tissue Digital Marketing Leads, and the Global Media Leads

The Commercial

• Understanding and governance of the global commercial agreements with Essity
• Understanding of their business needs and Publicis Media\'s broad offering to generate organic growth

The Team

• Strong collaboration with the Strategy Director and Account Director
• Coaching of the more junior team members
• Collaboration with our Ad Ops and Reporting Teams

The Agency

• Sharing and Learning with the other Digital Teams across other clients to continue to raise the bar with Essity
• Participation to the agency corporate events and cultural initiatives: i.e. weekly digital clinics, monthly team forums, social events

Qualifications

• Proven track record in digital strategy and planning.
• Expertise / previous involvement is designing data strategies.
• Having worked locally and with hands-on experience in activation are an advantage
• Ability to deliver simple documents
• Team player

• Ability to travel as Essity is based in Germany (Munich) and Sweden (Gothenburg).

Additional Information

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe\'s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company\'s many business resource groups. These include VivaWomen!, \xc3\x89galit\xc3\xa9, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

#LI-Hybrid

Publicis Groupe