Job Description

About us

At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We\'re making it easy to use both- for businesses everywhere.

GoCardless is used for domestic and international payments by 75,000+ organisations and counting, processing more than $30 billion across 30 countries. We\'re an award-winning London based fintech, with additional offices in Riga, Paris and Melbourne.

The role

As Demand Generation Manager you will lead on building and developing the demand generation plan for the mid-market and enterprise growth engines. This role is ideal for an experienced account-based marketing (ABM) manager with a track record of driving demand from larger business segments.

Working as an individual contributor you will focus on generating marketing qualified accounts (MQAs) that convert, via our SDR and sales team, into pipeline and bookings.

The role reports into the Head of Demand Generation (UK&I) and works closely with the wider GTM organisation to create a demand generation plan aligned to achieve commercial objectives.

You will be responsible for identifying the most attractive pockets of opportunity and developing the right marketing programs to unlock them. To do this, you will need to collaborate with our broader marketing functions (including Audience, Content, Social, Revenue Operations, PR, Design) and external agency partners.

What excites you

• Owning a Demand Generation plan for low volume, highly customised engines in the UK&I
• Be the UK&I demand expert for your segments - meet customers and prospects, understand their needs, know what drives demand in our target buying groups, work hand-in-hand with Sales (AE and SDR functions) to meet plan
• Design and execute marketing programs including account-based marketing (1:1, 1:few, 1:many), smart events (F2F and Digital), paid media advertising and direct mail that drives engagement with target accounts.
• Work effectively with the global audience team to brief quarterly requirements from a campaign and content perspective.
• Analyse and continuously improve the performance of advertising programs across paid media channels e.g. social and display
• Leverage the technology stack across the demand engine to drive performance e.g. ABM, direct mail and webinar platforms.

What excites us

• Well rounded B2B, Tech/SaaS related marketing background, fintech experience would be highly desirable.
• Experienced in managing multi-channel account-based marketing programs targeting mid to enterprise sized prospects
• Highly motivated \'self-starter\' that cares about delivering results
• Analytical mindset, autonomous, detail-oriented, and passionate about working with sales & global marketing teams
• Experience working with ABM, CRM marketing & performance measurement platforms (e.g. Demandbase, Salesforce, Pardot, PathFactory, ON24, Google Analytics, Looker)
• Strong communication, presentation and written skills; ability to interact with virtual teams
• Hypothesis and data-driven approach to managing and identifying new demand programs that deliver results

We don\'t expect you to meet every requirement. If you\'re excited by this role, we encourage you to apply.

(some of) The good stuff

• Wellbeing - stay healthy with dedicated support and medical cover
• Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period
• Adaptive Working - allows you to work flexibly, around your lifestyle
• Equity - all permanently employed GCs get equity to help you make a valuable contribution
• Parental leave - to suit everyone embarking on life\'s great adventure
• Learning Budget - lead your own development with an annual learning budget
• Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (\'GC Fridays\')

Life at GoCardless

We\'re an organisation defined by our values ; We start with why before we begin any project, to ensure it\'s aligned with our mission. We act with integrity , always. We care deeply about what we do and we know it\'s essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.

Diversity & Inclusion

We\'re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we\'re going to achieve this goal, we need to build a team of \'GeeCee\'s\' that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.

We\'ve got a long way to go, but here\'s how we\'re doing as of June 2022;

Female Employees - 46%

Ethnic background - 32%

Identify as LGBTQIA - 10%

Neurodivergent - 9%

We\'re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support.

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report

Sustainability

We\'re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition , a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero . We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here.

Find out more about Life at GoCardless via Twitter , Instagram and LinkedIn .

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