Job Description

Overview:

We have an excellent opportunity available for you to grow your career and make a difference at Birds Eye! Joining us as the Shopper Marketing Manager, you will be aligned to a customer where you will be required to maintain and grow sales within the Grocery and Non-Grocery Channels including Asda, Morrisons, Iceland, Co-op as well as international distributors/customers, Convenience, and Online in line with the overall goals for Nomad.


Responsibilities:

This is a key role within the wider commercial team where you will be required to manage the Grocery business unit and non-grocery channels in Customer Marketing - landing shopper campaigns on time and in alignment with brand priorities, aligned to customer strategies and commercial business plans. You'll be the key link between eCommerce and Customer Marketing, working closely with the eCommerce team to ensure we bring learnings into Customer Marketing plans. You will also created strategically aligned activation plans for allocated accounts, working cross functionally with sales, marketing and category, with development of marketing materials and activation/eventing.

Responsibility for budget across channels of 2m + Creation of Customer Marketing plans for multiple accounts Creating and approving locally produced advertising Creation of message hierarchy for retailers, shoppers for channel Lead brand engagement days for specific customers in allocated accounts and channels. Evaluate activations and share learnings/best practice. Connection with UK Marketing on Must Win Battles communication.

Qualifications:

You are an experienced Shopper Marketing Manager, used to working in a fast paced, demanding FMCG environment. You are commercial savvy, good with numbers and managing budgets. You are very familiar with the Shopper Marketing landscape, used to establishing the basics and working in alignment with customers/retailers. We look for people who are focused on getting results, embrace learning and bring positive energy, combining initiative with a sense of teamwork and collaboration.

Knowledge of customer/trade marketing/Shopper marketing Understanding and knowledge for price and promotion planning/negotiation Ability to use data to identify opportunities and risk. You are highly organised with the ability to multi-task and prioritise. Project Management * Comfortable working in a demanding environment with multiple reporting (matrix structure)