Job Description

Posting End Date: September 12, 2023

Join John Lewis or Waitrose today

If you\'ve ever stepped through the doors of a John Lewis or Waitrose shop, shopped online, or seen any of our adverts, you\'ll know there\'s something unique about us.

That unique proposition is our Partners. As co-owners they have a say in our business and receive a share of the profits, so they put time and effort into making it work. Our Partners are the reason we\'re the success we are. They\'re our secret sauce; the opportunity for us to differentiate.

Job Summary: The Partnership has adopted a hybrid working approach meaning you\'ll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The CRM team aim for around 1-2 days a week in the office to connect and on a more ad-hoc basis to attend key meetings but again, are flexible on this. The role could also be based at either our Bracknell or Victoria campus based on your preference.

The salary range for this role is set at \xc2\xa333,000 - \xc2\xa349,500

:

As a Senior CRM Executive you will be responsible for the development and delivery of all CRM communications for Waitrose across email, push notifications and direct mail.

You will help to ensure that all direct communications are customer-centric, personalised, and aligned to commercial and brand objectives.

You will be comfortable working at a fast pace and collaborating with multiple stakeholders across Marketing, Trading, Content and Data to deliver a jam-packed CRM campaign calendar. This includes planned and reactive marketing emails, MyWaitrose member communications, trigger-based emails, life-cycle programmes and transactional comms.

You will be responsible for the end-to-end deployment process for email communications, from briefing data selections and internal creative teams, to building, proofing and scheduling sends within the Salesforce platform, all managed with exceptional attention to detail and accuracy.

You will champion CRM technology and advances, seeking out test and learn opportunities and developments within Salesforce, our campaign management tool. You will be willing to undertake training and upskilling to become a Salesforce Marketing Cloud expert, encouraging the full adoption of the tool and its functionality.

You will be creative and data-driven in equal measures, developing compelling, inspirational email briefs that drive strong engagement and commercial performance. You will monitor and report on campaign performance and Key Performance Indicators to drive insight and continuous improvement, as well as completing weekly reporting to share with senior stakeholders.

The Partnership supports agile and flexible working practices, such as when, where and how we work. We have several different ways to work flexibly, including part-time, flexible or compressed hours, and job sharing. Head office areas also support a blended working approach.

We celebrate diversity and inclusion in the John lewis Partnership and we are committed to becoming the UK\xe2\x80\x99s most inclusive business, reflecting and connecting with the diverse communities that we serve.

Key Responsibilities:

Supports the CRM Managers to plan, develop and execute direct CRM campaigns in line with commercial and brand objectives.

Collaborates with multiple teams across the business (including wider marketing, trading, content and design, data and Salesforce) and coordinates these teams to ensure the efficient and timely deployment of all campaigns.

Responsible for the end-to-end deployment process of emails and push notifications within the Salesforce platform. And campaign activity including but not limited to: email, push notifications, Message at Till, DM, Banking Cashback, App and on-site personalisation.

Acts as a guardian to our brand, developing inspiring direct marketing content to make our customers love us. Curates exceptional product selections and constructively challenges copy and email design to drive strong engagement and commercial performance.

Ensures all CRM activity is personalised and relevant to the target audiences. Works closely with CRM analysts to identify opportunities within the marketable database.

Undertakes analysis and discovery to take new CRM journeys from ideation to delivery. Sets up new automated campaigns reflective of customers\xe2\x80\x99 lifecycle stage and engagement patterns and monitors performance.

Delivers regular analysis, diagnosis and KPI reporting to drive continuous improvements in results and productivity. Comfortable pulling data from multiple sources and constructing commentary.

Essential Skills:

Experience in executing dynamic email and direct marketing campaigns across various channels.

Proficient using Salesforce Marketing Cloud and comfortable building, proofing and deploying emails in the platform. Other equivalent ESP experience will be considered.

CRM experience working on a high profile multi-channel consumer brand with a sizable customer database.

Good understanding of how digital marketing channels integrate with CRM and vice versa.

Good understanding and experience of driving omnichannel customer behaviour.

Experience in managing multiple stakeholders at senior levels, and strong influencing skills.

Ability to balance between customer insights and commercial outcomes.

Good Planning, presentation and prioritisation skills

Benefits of the Partnership and the role:

You will enjoy 25% discount at John Lewis and 20% in Waitrose

The Partnership has a competitive pension scheme where your contributions will be matched by the Partnership (up to 8% of pay)

Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy

Find out more about the extensive range of exciting benefits that you could enjoy when you join us on our website under About the Partnership; Benefits.

Next Steps:

The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").

Once you\'ve submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview.

You\'ll be asked about any adjustments you might need to support the recruitment process. Let us know, and we\'ll be sure to discuss it with you.

Thanks for your patience in the meantime and for showing an interest in joining JLP.

For internal use only:

You can view a copy of the full job outline

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Pay Range: \xc2\xa333,000.00 up to \xc2\xa349,500.00 Annual

Scheduled Weekly hours: 35

Worker Type: Permanent Partner

Job Level: Partnership Level 8

Hours of Work: Various full-time hours required

At the John Lewis Partnership, we embrace our differences. We want you to be you. Because, well, we know you\'re at your best when you\'re free to be yourself.

Being a truly inclusive employer to us means creating an environment which celebrates your contribution, regardless of age, gender, race, ethnicity, disability, sexual orientation, social background, religion or belief. It\'s why we\'ve set our own aim to become the UK\xe2\x80\x99s most inclusive business - for our Partners (employees) and our customers.

We firmly believe that our future success lies in diversity of thought from all Partners and it\'s integral in our mission to build a happier world. \xf0\x9f\x8c\x8d \xf0\x9f\x92\x9a

We welcome applications from everyone interested in working for us. And, once you\'re a Partner, your differences will make all the difference.

Find out more about D&I in the Partnership .

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where it is possible to do so. Please discuss this further with the hiring manager during your interview.

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John Lewis Partnership