Job Description

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This is key role within Karen Millen, Nasty Gal and Warehouse and CRM for the group. Reporting into the Customer Marketing Director, you will be responsible for the creation and delivery of an overarching retention and acquisition strategy across CRM channels.

We\'re looking for someone who is passionate, creative and agile. Someone who thrives in a fast paced environment, a forward-thinker, team player and all round communicator, playing a pivotal part in the digital marketing team.

Your team

We\'re Karen Millen. Since 1981 we\'ve been a household name and trusted brand. We\'re known for elevated style and our reputation for fabric, finish, quality, and detail speaks for itself. Our love for fashion revolves around long-lasting, luxurious designs that can effortlessly slip into an established wardrobe at an attainable price point.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we\'re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you\'ll be doing

• Strategical lead within the CRM function. Steering a high performance team to ensure business and commercial objectives are met including: AOF, CLTV, revenue per user, Campaign engagement & conversion, Premier subscriptions, email subscriptions & app downloads
• Overseeing the end to end management and execution of global email and push notification campaigns to nurture customers and deliver sales
• Representing CRM, work across departments and marketing channels to shape and develop an integrated, data led customer journeys
• Project and strategical lead and for all CRM initiatives and channel integrations including: Formulating and delivering a cross channel, data driven segmentation strategy. Ensuring campaigns are relevant to customers through campaign personalisation and using insights to balance brand and trade messaging. Define & lead a cross departmental database growth plan. Using Exponea\'s recommendation engines to deliver hyper-personalised content
• Create bespoke and dynamic campaign plans to target key cohorts of customers. Building brand loyalty and meeting customer objectives for the business
• Collaborate with internal insights and marketing research teams to build and enhance customer insights and data. Using this, further develop targeting and segmentation
• Deliver weekly, monthly, quarterly and ad hoc reports highlighting achievements, upcoming projects and insights to the leadership team
• Key stakeholder for ESP relationship, ensuring the technology is being used to its full potential and a strong working partnership is maintained
• Monitor and develop ESP structure and architecture, ensuring database quality and validity is not compromised
• Marketing GDPR representative. Regularly liaising with Legal and other business stakeholders to ensure all marketing team are in line with legislation
• Manage CRM team hierarchy, identifying team growth areas and create development solutions through coaching, mentoring and knowledge sharing opportunities

Working with us

To succeed here, you have to love working at pace. It\'s relentless, but we love it. Change is a certainty - you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We\'re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We\'re passionate, agile, creative and one team.

More about you

• A creative, analytical and commercially driven individual
• Highly data orientated with the ability to interpret data to drive actions
• Experience within a CRM Management role
• Experience in email marketing and campaign management tools.
• Highly organised and process driven
• Demonstrable customer-centric thinking
• Self-motivated and enthusiastic approach to work who excels in challenging environments
• Actively keeps up to date, researching and reporting on new trends and industry best practice.
• Team player, able to work with multiple business functions to achieve objectives

Why join us

We\'ve set our sights on dominating the global e-commerce fashion market, and because we\'re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

• You\'ll get the opportunity to take part in our various share schemes
• Core hours enable you to flex your working times around your needs on an ad hoc basis
• Benefits that support your health and wellbeing
• There\'s up to 40% discount off our all of our brands
• Our social calendar? Next level
• With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work

#LI-ZB1 #marketing #strategy #creative #LI-HYBRID

Boohoo