Job Description

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Karen Millen & Nasty Gal are looking for a passionate and talented CRM Assistant, to support the CRM Manager and wider Digital Marketing Team. Responsibilities will include managing and executing Email Marketing Campaigns and Triggers, developing personalisation, maxisiming sales and customer engagement as well as Email and Push innovation. You will be a highly motivated individual, with a key focus on Retention Marketing.

Your team

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we\'re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you\'ll be doing:

• Support the CRM Manager in the day-to-day planning and execution of our global Email and Push communications
• Work with CRM Manager and CRM Executive to manage the optimisation of our Emails; including A/B Test planning, execution, and reporting
• Work with our in house Creative Team to ensure that all Email activities are in keeping with our brand values and guidelines, whilst keeping Email best practice
• Keep abreast of market, consumer trends and competition (particularly in the Fashion space)

Reporting:

• Report and analyse Email Campaigns results, drive insights and recommendations and communicate it clearly to the wider team
• Work towards a stronger customer retention in all campaign\'s initiatives.
• Think of innovative ways to target, retain, and increase the value of customers
• On-going testing of campaigns to ensure continuous optimisation

Tech Development:

• Develop & implement new Automated Programs with the help and support of the CRM team
• Integrate responsive design within Emails and think mobile first
• Define opportunities to improve customer experience through Emails communication
• Coordinate Email and CRM projects to support the wider business strategy
• Ensure all projects are delivered in a timely manner

Working with us

To succeed here, you have to love working at pace. It\'s relentless, but we love it. Change is a certainty - you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We\'re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We\'re passionate, agile, creative and one team.

Why join us

We\'ve set our sights on dominating the global e-commerce fashion market, and because we\'re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

• You\'ll get the opportunity to take part in our various share schemes
• Core hours enable you to flex your working times around your needs on an ad hoc basis
• Benefits that support your health and wellbeing
• There\'s up to 40% discount off our all of our brands
• Our social calendar? Next level
• With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work

#LI-ZB1 #marketing #strategy #creative #LI-HYBRID

Boohoo