Job Description

About The Visionary Group (TVG)

Welcome to The Visionary Group. We are a close knit e-commerce growth team of brand builders, strategists, and marketers. We help fitness companies scale to maximum their true potential by exploring DTC solutions best suit for their stage of business. Founded in 2022, our collection of fast paced team members is becoming filled with high priority work, which is where you come in!

Position Overview:

We are seeking a

Creative Strategist

specializing in Paid Advertising Creative to join our marketing agency. This role focuses on developing and optimizing performance-driven creative strategies for platforms like META (Facebook and Instagram). You will assist in onboarding clients for creative-related tasks, support kickoff meetings, and act as the primary touchpoint for clients on all creative aspects. Collaborating closely and managing internal teams and UGC creators, you will ensure all creative assets are designed to drive measurable results.

Key Responsibilities:

Client Support & Collaboration:

Assist with creative-related tasks during client onboarding, such as preparing brand kits, organizing design folders, and gathering creative assets. Support client kickoff meetings by addressing creative requirements and ensuring alignment with advertising goals. Serve as the main client touchpoint for creative questions, updates, and feedback.

Creative Strategy Development:

Develop performance-focused creative strategies tailored for paid advertising campaigns on platforms like META. Conduct in-depth research on target audiences, industry trends, and competitor campaigns to inform creative direction. Create actionable creative briefs for internal teams and creators, ensuring clarity and alignment with campaign objectives.

Content Production & Management:

Oversee the creation of high-quality, on-brand paid advertising assets, including video, graphics, and user-generated content (UGC). Collaborate with UGC creators, managing briefs, contracts, and content delivery. Organize and maintain creative libraries, ensuring all assets are accessible and aligned with brand guidelines.

Performance Analysis & Optimization:

Analyze creative performance data to identify successful ads.. Document underperforming ads and hypotheses to avoid replication and refine future strategies. Regularly test new creative hypotheses to optimize campaign performance.

Team Collaboration & Workflow Management:

Work closely and manage Media Assistants, Graphic Designers, Video Editors, and UGC Creators to execute creative strategies. Maintain streamlined workflows and clear communication across teams to ensure timely project completion.

Qualifications:

Proven experience in a creative or strategic role focused on paid advertising, preferably on platforms like META. Strong understanding of performance-driven creative strategies and paid media campaign dynamics. Excellent organizational and project management skills to handle multiple campaigns and deadlines. Familiarity with tools like Canva, project management software, and data analysis platforms. Strong communication skills for client interactions and team collaboration.

Key Notes:

Must speak & write perfect English Must have years experience as a Creative Strategist (agency setting is a plus) Must be available during Central Time zone (CST)
Job Types: Full-time, Part-time

Pay: From 4,475.00 per month

Benefits:

Work from home
Experience:

creative or strategic role focused on paid advertising: 2 years (required) META: 2 years (preferred) Project Management: 1 year (preferred)
Work Location: Remote