Job Description

Job Title - Copywriter

Reports Into - PR Manager

Location - Leamington Spa/ Hybrid

A Little Bit about Kwalee\xe2\x80\xa6.

Kwalee is one of the world\xe2\x80\x99s leading multiplatform game developers and publishers, with well over 1 billion downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let\xe2\x80\x99s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join Scathe, Die by the Blade, Robobeat, Space Chef and Wildmender.

What\xe2\x80\x99s In It For You?

Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm

Flexible working hours - we trust you to choose how and when you work best

A dog friendly office (There\xe2\x80\x99s dog-free areas too, if pooches aren\xe2\x80\x99t your thing)

Profit sharing scheme - we win, you win

Private medical cover - delivered through BUPA

Life Assurance - for long term peace of mind

On site gym - take care of yourself

Relocation support - available

VISA Sponsorship - available

Quarterly Team Building days - we\xe2\x80\x99ve done Paintballing, Go Karting & even Ninja Warrior

Pitch and make your own games on

Kwalee Artificial Intelligence (K.A.I) - win prizes for proposing useful AI initiatives

Are You Up To The Challenge?

As a Copywriter at Kwalee, you will play a crucial role in shaping the voice and tone of our brand through compelling and engaging written content. Your primary responsibility will be to create persuasive, effective and SEO-driven copy for a variety of brand marketing materials for both B2B and B2C audiences. This includes email marketing, advertisements, social media campaigns, press releases, blog articles, and more.

Your Team Mates

As a core marketing team at Kwalee, we\xe2\x80\x99re imaginative talents who create media content in our efforts to boost the marketing performances for our Kwalee games. Our work gets audiences to connect with us, advertises our chart-topping games, and highlights Kwalee as a global games industry expert.

What Does The Job Actually Involve?

Write clear and concise copy that effectively communicates the unique features, benefits, and value propositions of our games and services to engage and captivate our target audiences - players, developers, media and both future and current employees.

Collaborate with other teams across the business to communicate complex ideas through engaging marketing copy - across a wide range of disciplines - including game development, data science, publishing, recruitment, monetisation and programming.

Manage and be the public \xe2\x80\x98Editor in Chief\xe2\x80\x99 of the SEO-driven Kwalee blog - writing articles, recruiting authors from across the business and creating a marketing strategy that grows its readership.

Write press releases and editorial content that generates interest and coverage for Kwalee\xe2\x80\x99s brand and games such as Q&As, expert commentary, news, surveys, award entries and more.

Manage our email marketing activity across different business areas - developing frequent content, drawing on expertise from across the business and using our CRM.

Support our social media and digital campaigns teams with copywriting, advertising and original content.

Maintain the copy for our Kwalee website, conducting regular audits and liaising with the website team to update and create new pages when required.

Write informative and educational content on expert topics for our audiences, such as how-to guides for our Publishing Portal and video scripts for our game development learning programme.

Conduct thorough research to stay updated on industry trends, game mechanics, and audience preferences, leveraging insights to enhance the effectiveness of copy.

Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines, maintaining high standards of quality and professionalism.

Develop and implement content strategies that align with Kwalee\'s brand voice and objectives, ensuring consistency across all communication channels.

Your Hard Skills

Proven experience as a Copywriter or similar role in the gaming, technology, or creative industries.

Proficiency in English with exceptional grammar, spelling, and punctuation skills

Excellent written English and verbal communication skills

2+ years of experience of professional copywriting

A passion for gaming and understanding of gaming terminology, mechanics, and player psychology.

Ability to tailor writing style to different purposes, e.g. press releases, blog posts, website copy and more

Ability to work independently and meet deadlines while managing multiple projects simultaneously

Strong research skills to gather relevant information and insights to inform copy development

Able to collaborate with subject matter experts to craft authoritative, accurate content

Familiarity with SEO principles and best practices for optimising copy for search engines is a plus

Knowledge of Wordpress a big plus

A creative mindset with the ability to think outside the box and generate innovative ideas for engaging copy

Your Soft Skills

Kwalee has grown fast in recent years but we\xe2\x80\x99re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues.

We don\xe2\x80\x99t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.

A Little More About Kwalee

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.

Everyone contributes creatively to Kwalee\xe2\x80\x99s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we\xe2\x80\x99re proud to have built our success on this inclusive principle.

We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We\xe2\x80\x99ve recently acquired our first external studio, TicTales, which is based in France.

We have a truly global team making games for a global audience, and it\xe2\x80\x99s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers\xe2\x80\x99 Association) and our games have been downloaded in every country on earth - including Antarctica!

Kwalee