Job Description

Are you creative and great at storytelling? Do you enjoy creating content for different audiences and channels? We are looking to recruit an experienced Content Strategist and Producer to work in a dynamic marketing team. You will be an energetic and creative thinker with an understanding of how great marketing content is produced and promoted across digital and traditional platforms/channels to drive engagement.

This is an extremely cross-functional role - you must be able to juggle multiple campaigns and projects and support the marketing team in producing high-quality digital content. You will collaborate with colleagues across the University to commission, develop, gather and produce engaging content for our global student audiences on all our social and digital media channels.

The post holder will find innovative new ways to deliver content. This could range from creating video content, co-ordinating the creation of new social media content, art directing photoshoots, writing and creating blog content, managing student ambassadors, undertaking competitor analysis, or developing content plans. Rolling your sleeves up and having digital content production skills is a must.

Description of Duties

• Develop, collaborate on, and deliver digital content strategies and calendars aligned to marketing objectives
• Ensure the content creation process aligns to brand and campaign guidelines and resonates with the target audience(s), basing recommendations on data and insight
• Manage the content planning and production processes and workflows, collaborating with the team to ensure deadlines are met
• Work with the digital and marketing teams to create, produce and deliver content to support the paid media plan for audiences in priority domestic, regional and international markets
• Produce video content for social media channels and the website in collaboration with the videographer including the production planning, scripting, filming and editing
• Brief and manage external agency and supplier relationships, i.e., video, photography, and creative agencies
• Lead on the creation and delivery of engaging campaigns and content projects (copy, design, photography, video, graphics), managing distribution across all channels
• Manage the Student Ambassador programme including onboarding, briefing and managing ambassadors to create digital content in line with the content strategy
• Identify and work with student and alumni influencers to develop compelling content
• Promote and implement campaigns in support of partner initiatives using brand toolkits, i.e., Brand Scotland, Universities UK and Universities Scotland
• Support the creation of content for conversion-driven e-mail campaigns to enquirers and offer holders
• Ensure that processes for content storage and repurposing of content is managed for different platforms
• Stay updated on the latest content and digital trends (in and out of industry) and adjust the content strategy as needed
• Provide evaluation reports, monitor and analyse data sources (social, e-mail, YouTube) to feed into continual improvement
• Ensure legal compliance (e.g., copyright, accessibility, data protection)
• Lead on maintaining and implementing the YouTube strategy
• Share content trends, insight and best practice training with colleagues within the Directorate
• Work with SEO and digital teams to develop blogs and content that meets user needs and drives engagement
• Support the social media team to co-create and schedule content for use across paid and organic social media platforms and assist in monitoring and responding to social media queries and engagements
• Form part of an out of hours social media team, operating on a rotating basis

Essential Criteria

• Degree in a relevant subject and/or a minimum of three years relevant experience
• Excellent communicator and great at building relationships
• Strong understanding of what makes gen-Z tick, and experience in using research, empathy mapping and segmentation to aid content development
• Experience of planning, producing and delivering content for digital campaigns
• Demonstrable project management skills
• A great storyteller with strong copywriting, editing and publishing skills with good attention to detail
• Creative with an interest in digital and design trends
• Video production/editing skills (UGC) and an in-depth knowledge of design and photography principles
• Basic analytics and reporting skills
• Experience in scheduling and managing social media platforms

Desirable Criteria

• Experience in using Adobe Photoshop, Premier Pro and After Effects
• Experience using workflow/project management software, i.e., Asana, Trello, etc.
• Confident in building e-mails within a CRM platform, i.e., Mailchimp
• Experience in using a Content Management System for the creation and publishing of blogs, i.e., WordPress
• Understanding of developing and delivering a content strategy
• People management experience

Behaviours and Competencies

The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

• Managing self and personal skills

Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly. * Delivering excellent service

Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.

• Finding solutions

Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation. * Embracing change

Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles. * Using resources effectively

Identifying and making the most productive use of resources including people, time, information, networks and budgets. * Engaging with the wider context

Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values. * Developing self and others

Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential. * Working together

Working collaboratively with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process. * Achieving Results

Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.

About Us

Communications, Marketing and Recruitment encompasses: Corporate Communications, Media Relations, Internal and Corporate Communications, Public Affairs, Marketing, Web and Digital Media, and International, UK and European Student Recruitment, and Admissions and Access.

In delivering the strategic priorities of the University, we support the enhancement of the University\xe2\x80\x99s reputation for excellence in the student experience, teaching and learning, and high-quality research with global impact.

The Directorate provides a wide range of services to internal and external stakeholders and works closely with the University\xe2\x80\x99s senior management team and across all faculties and professional support services. By adopting an integrated holistic approach to our work, we ensure the University\xe2\x80\x99s strategic messages are effectively conveyed and understood by our stakeholders across all communications platforms.

The University

The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe \xe2\x80\x93 addressing real issues, providing solutions, and helping to shape society. Stirling is 4th in Scotland and 43rd in the UK for research impact, with 87% of its research having an outstanding or very considerable impact on society \xe2\x80\x93 and more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021).

The University of Stirling is ranked among the top 30 UK universities for student satisfaction (National Student Survey) and top 30 in the UK for postgraduate student experience (Postgraduate Taught Experience Survey), and has an overall five-star rating in the QS Stars University Ratings.

More than 17,000 students study with the University of Stirling globally, with over 140 nationalities represented on its scenic central Scotland campus alone. The University \xe2\x80\x93 also home to 1,700 staff \xe2\x80\x93 is ranked first in the UK and top three in the world for its campus environment (International Student Barometer 2022, wave two). Ranked first in the UK and top five in the world for its sports facilities (International Student Barometer 2022, wave two), Stirling is Scotland\'s University for Sporting Excellence. Its world-class facilities provide the perfect training environment for the University\xe2\x80\x99s sports scholars \xe2\x80\x93 many of whom compete at the highest level, including at the Olympics and Commonwealth Games \xe2\x80\x93 and for students, staff, and the wider community.

The University has twice been recognised with a Queen\'s Anniversary Prize \xe2\x80\x93 the first for its Institute for Social Marketing and Health (2014) and the second for its Institute of Aquaculture (2019).

The University is a signatory to the \xc2\xa3214 million Stirling and Clackmannanshire City Region Deal and a central partner of the Forth Valley University College Health Partnership.
@stiruni

University of Stirling