Job Description

The Content Marketing Executive will play a crucial role in driving our content marketing strategy and improving our brand recognition across a global industry. They will be responsible for creating engaging and informative content to attract our target audience and establish MIS as a leader within the insurtech space.

They will work closely with the Senior Marketing Manager, as well as with other key stakeholders within the business, to craft compelling content which aligns with our brand identity and helps in meeting our overall business objectives.

RESPONSIBLE & ACCOUNTABLE FOR:

• Assist with the development of a comprehensive content marketing strategy which aligns with MIS\xe2\x80\x99 overall business objectives and the insurance industry needs.
• Conduct market research and competitor analysis to identify content opportunities, trends, and potential gaps.
• Position MIS as a thought leader within the industry by curating and sharing insightful content on emerging trends and topics.
• Produce engaging content relevant to the global insurance industry in various formats such as blog posts, case studies, infographics, videos, podcasts, and social media content.
• Write and manage SEO-friendly content that drives traffic to our website.
• Write and manage informative and persuasive content for marketing and sales materials.
• Write and manage compelling content for social media channels such as LinkedIn and Twitter to drive engagement in increase followers.
• Write exciting headlines, CTAs and landing page copy to optimise engagement and conversions.
• Work closely with our PR agency to identify opportunities for press and third-party collaborations with existing and potential industry partners.
• Ensure all content adheres to brand guidelines, maintains a consistent tone of voice, and reflects our core values.
• Develop a content calendar outlining the delivery of content across various platforms and channels, including social media, email, website, and third-party publications.

• Excellent copywriting and copyediting skills
• Knowledge of SEO best practices and implementation
• Experience using Hubspot, or similar CRM and marketing automation tools
• Experience using Canva, Adobe InDesign, or similar design tools
• Knowledge of insurance, insurtech, and/or geospatial data industry would be an advantage
• Video editing would be an advantage

• \xc2\xa330000-\xc2\xa335000, exp. dependent

• Hybrid role
• 25 days of annual leave (where 3 during Christmas stand down) + UK bank holidays
• Wednesday Lunch Club allowance
• Extended maternity/paternity policy
• Sick pay beyond SSP
• Training budget of \xc2\xa3200/year
• Regular team socials
• Employee option scheme (subject to approval and qualifying period)

McKenzie Intelligence Services