Job Description

Who are we: A premier digital platform for Pan-African creators to share, monetise, and amplify their creative endeavors through subscriptions, payment links, and brand partnerships.

Who are we looking for: A Content and Community Marketing superstar to join our friendly, hard-working and ambitious team! Are you a hard-working individual who thrives in fast-paced creative environments, is easily adaptable, proactive, and always has your finger on the pulse with all things Africa and pop culture trends?

What will you do:

CONTENT DEVELOPMENT

• Create engaging high-quality written, visual and multimedia content, including blog posts, articles, videos and infographics for social media and email marketing
• Write regular/consistent marketing and supporting articles for our Creator Platform
• Support with website copywriting for our supporting business pages
• Research and generate creative ideas for content that align with our brand\'s goals and target audience, ensuring that content is informative, engaging and aligned with SEO best practices when applicable
• Maintain a content calendar and ensure consistent, on-brand messaging
• Stay updated on industry trends and competitor content to identify opportunities and maintain a competitive advantage
• Write a variety of written content; everything from news stories and long-form features in accordance with the established procedures and standards outlined in our editorial style guide, AP style guide and SEO guidance document
• Keep up-to-date with the latest current affairs, business, social issues, topical and/or social-led trends, and stories in Africa and across the African diaspora
• Provide support and guidance with regard to social media, marketing/PR, design, Production, Editorial and Brand Partnerships

• Plan and execute email marketing campaigns to nurture, engage and grow our subscriber base
• Segment email lists to deliver targeted and personalised content
• Manage the creation of compelling email content, including newsletters, product updates and promotional campaigns Gathering information from key internal stakeholders
• Monitor email performance metrics and adjust strategies for improved open rates, click-through rates, and conversions

• Identify and engage with key influencers and advocates within the company\'s community to amplify brand reach and community growth
• Foster a sense of belonging and loyalty among community members through regular interaction and recognition
• Gather feedback from the community to inform product or service improvements
• Stay updated on industry trends and incorporate them into content strategies
• Monitor and analyse social media and email marketing performance using tools like Google Analytics, social media analytics platforms, and email marketing software
• Prepare regular reports with insights and recommendations to improve strategies.

• Bachelor\'s degree in Marketing, Business, Communications, or related field
• 4 years of experience in marketing, preferably in a start-up environment
• Experience in Content and/or Email Marketing required
• Copywriting experience is essential
• Familiarity with SEO best practices and content management systems
• Hardworking, very creative and extremely organised
• Candidate has the ability to work autonomously and able to be proactive in moments of ambiguity
• Someone who has a keen interest in pop culture, design, art as well as Africa, the African diaspora and women
• Organised, ambitious, and high-energy that can embrace and navigate a fast-paced, ever-shifting environment
• Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and ensure high-quality deliverables
• Strong time management and organisational skills.

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