Company DescriptionWe are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.Great journeys start with TrainlineNow Europes number 1 downloaded rail app, with over 125 million monthly visits and 35.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, and affordable as it should be.Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid, and Brussels. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.The best things about the job:In this role there is a huge scope to drive creative and impactful campaigns and grow further understanding for who Trainline is and the benefits it brings for consumers looking to book rail travel in the UK and Europe.Youll be part of a tight-knit, highly creative and supportive comms team based in various locations across Europe, who work closely together to brainstorm and problem-solve in order to drive results.Youll also be part of a wider team focussed on the Italian and Foreign Travel markets who will be keen to collaborate with you in order to drive growth.Responsibilities:Developing creative consumer campaigns and activations. Working with the wider team to ideate and deliver activities that build the profile of Trainline with consumers, driving consideration and usage.Grow the Italian and Foreign Travel PR programme, developing a network of consumer tech, travel and lifestyle media advocates, educating and updating them on who we are, our new product features and how we increasingly help people all over the world have an easier, more seamless travel experience.Briefing and managing our consumer PR agencies, in the relevant markets, in the development and execution of our consumer PR activity, helping to drive awareness and users for Trainline.Drafting and reviewing press materials including releases, briefing documents and media Q&A.Working closely with the data team to extract insights and demonstrate trends to drive consumer media coverage for Trainline.Developing relationships with the Brand team to ensure alignment in plans and objectives.Collaborating with the Brand and Social Media team.Staying close to product innovations and leveraging these to drive media coverage in a wide range of media including consumer tech, travel and lifestyle titles.Working with retained PR teams in country, monitoring the media agenda in relevant markets for story opportunities to piggyback and drive coverage for Trainline.Staying on the pulse of relevant news to share with key internal stakeholders.Building relationships with internal stakeholders to champion coverage secured, educate on the role of PR and how it can best support teams throughout the business in driving growth.Qualifications6+ years experience working in PR (predominantly B2C), either in an agency or in-houseExperiencing of working in international markets Italy specifically being a plus!Taking ownership of small to medium scale PR programmes from planning through to delivery and evaluationDeveloping press materials and pitching to mediaManaging influencer activity across social mediaWorking in a fast-paced environment, highly motivated with the ability to multi-task, meet deadlines and prioritise own workloadA good sense of what makes an interesting news hook and how to communicate this in a compelling way to deliver media coverageManaging media interview opportunitiesWorking with a variety of stakeholders outside of Comms/PR - working on multi-channel campaignsKnowledge of the Italian media and local language skills desirable but not compulsoryDesired experience:Working with, or for, a tech or travel company/known consumer tech brandManaging PR agency relationshipsCapabilities:Excellent media relations ability skilled with picking up the phone to journalists and get a thrill from pitching a storyStrong writing skills and a keen eye for detailA genuine interest in the tech industry and desire to stay up to date with the latest industry developments and trends; culturally tuned in and inquisitiveA self-starting attitude, and youll need to be organised, results-focused and a team playerItalian language capabilities desirable, but not compulsoryAdditional InformationEnjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits.We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:Think Big - We're building the future of railxefxb8x8f Own It - We focus on every customer, partner and journeyTravel Together - We're one teamxe2x99xbbxefxb8x8f Do Good - We make a positive impactWe value open expression at Trainline, we believe its the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.
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