Job Description

Interview will be held on 20th May 2025



This is a 3 day per week (0.6 WTE) role offered initially on a 12-month , fixed term contract basis.



The Communications Manager will work closely with the Director of Marketing & Communications , the Charity's Lead and Fundraising Manager to promote new partnerships and increase funding by developing the charity's profile, enhancing and building awareness and delivering key fundraising campaigns and initiatives.



You will be expected to show experience across the full range of marketing & communications activities including developing and delivering marketing/communications strategies, undertaking proactive media, generating engaging content for online and offline channels, and developing relationships/engaging with a diverse range of audiences and potential donors. An understanding and experience of using digital communications and developing digital platforms is also essential.



The successful applicant will ideally be CIPR/IOIC qualified with a minimum of 3 years' experience of working at senior/management level in a marketing/communications environment, ideally with some specific charity comms experience, and will have high standards of written and spoken English.



This is a hybrid role, with an expectation that you will work from our Bracknell Head Office or other sites across Berkshire as required (likely at least once a week).



Lead on the charity's communications and engagement planning, coordinating all activities, including website, press and social media



Develop and deliver an annual communications strategy that aligns with the charity's strategic objectives



Support the charity's engagement plans to attract, build and develop relations with individuals and corporate donors, raising awareness, keeping them updating with successes and identifying collaboration and fundraising opportunities



Deliver effective campaigns to ensure maximum success from fundraising initiatives, ensuring these are strategically aligned and delivered using recognised best practice methodologies



Identify stories to pitch to the media, draft press releases, briefings, statements and other messages for media and stakeholders, as part of a rolling programme of proactive media coverage



Generate high quality multimedia content for use over a range of channels



Berkshire Healthcare NHS Foundation Trust is a specialist mental health and community health services trust. Rated 'outstanding' by the CQC, we're committed to providing the best possible care to people across Berkshire. As an employer, we're committed to offering an inclusive and compassionate environment where our people share in a sense of belonging and are supported to flourish.

Our values at Berkshire Healthcare are:

Caring for and about you is our top priority



Committed to providing good quality, safe services



Working Together with you to develop innovative solutions



Your wellbeing is important to us. Some of the benefits of working for us include:



Flexible working options to support work-life balance



27 days' annual leave rising with service + opportunity to buy and sell



Generous NHS pension scheme



Excellent learning and career development opportunities



'Cycle to Work' and car leasing scheme including electric vehicles



Access to a range of wellbeing tools and services



Discounts at hundreds of popular retailers and restaurants



Staff networks for race, diversity, disabilities, the environment and armed forces community to support equality



Generous maternity, paternity, adoption and special leave



Free parking across Trust sites

The "must haves" for this role:

Three years' minimum experience working at a senior /management level in current marketing/communications role s



Significant experience of delivering effective marketing /fundraising campaigns (ideally for a charity)



Experience of developing relationships with journalists, and seeing in proactive stories to strengthen profile



Strong web/CMS ability with an excellent understanding of how to make best use of social and digital media to support projects and campaigns



Ability to influence, negotiate and network effectively with a wide range of audiences, establishing positive relationships which generate confidence and trust



Able to work independently, with the ability to prioritise an often demanding workload



For further information about the role, please see attached job description and person specification.



We strongly encourage you to explain how you meet the criteria in the person specification and write about this point - by - point in your supporting statement for the best chance of being shortlisted .



We're committed to equal opportunities and welcome applications from all sections of the community. Our commitment to inclusion is reflected in our accreditations: Race Equality Matters Silver Trailblazer, Neurodiversity in Business Corporate Member, Disability Confident Leader, Carer Confident Level 2, and the Armed Forces Covenant Gold Award. Reasonable adjustments will be provided to candidates as needed .



We welcome a conversation about flexibility and any other questions you may have. Please don't hesitate to email : Cathy Saunders at: cathy . saunders @berkshire.nhs.uk (Director of Marketing & Communications) who'll be happy to help.



Please note, if we receive a high number of applications, we may close this role earlier than the advertised closing date, so please submit your application as soon as possible.