Job Description

Communications and Social Media Officer Part Time

• Job Reference: 1168551135-2
• Date Posted: 18 November 2023
• Recruiter: SERENDIPITY-1
• Location: Leicester, Leicestershire
• Salary: \xc2\xa314,160
• Bonus/Benefits: (pro-rata to \xc2\xa323,600).
• Sector: Business development, Creative & design, Marketing, Print, Production, Sales
• Job Type: Permanent

Serendipity Institute for Black Arts and Heritage\'s mission is to centre perspectives from the African and African Caribbean Diaspora by embedding them in cultural experiences for all. The programme includes the flagship dance festival, Let\'s Dance International Frontiers (LDIF), Black History Month Leicester and the annual Windrush Day Lecture. Through this programme Serendipity Institute for Black Arts and Heritage has established a legacy: hosting the Living Archive, documenting Black arts, heritage and culture, publishing the voices of Black artists and community activists, nurturing artists to create high quality new work and mentoring young people as they navigate the industry. Serendipity Institute for Black Arts and Heritage is looking for a dynamic communications and social media and officer to develop and deliver communications strategies that communicate Serendipity Institute for Black Arts and Heritage\'s brand and projects, whilst supporting audience development goals and sales targets. The communications and social media officer will primarily be responsible for the delivery of marketing and communications of Serendipity Institute for Black Arts and Heritage, including the implementation of branding, audience development and driving forward communications and income generation. It will have a primary focus on digital communications through content for social media channels and online use, email, CRM strategies and some print media. Main Duties and Responsibilities Audience Development and Communications and Analysis

• Devising and delivering marketing and audience development strategies that maximise the brand and support growth of attendance and sales targets for tickets, merchandise and publications.
• Developing and implementing creative and effective online and offline marketing campaigns including, but not limited to, producing print and displays, arranging sales promotions and initiatives, booking print and digital advertising.
• Planning, implementing and evaluating marketing and communications activities, including the design and production of promotional and advocacy materials, e-marketing, distribution, direct mail, copywriting, advertising and any other promotional activities.
• Collating and analysing marketing and booking data for activities and events on a regular basis to ensure the strategic effectiveness of resource allocation.
• Completing key reporting criteria for funders and stakeholders such as Illuminate and utilising data from audience monitoring platforms to generate strategies.
• Working closely with the Membership Coordinator to utilise HubSpot to develop and run a CRM programme to improve audience loyalty and retention in line with overall business objectives.
• Building and maintaining a network of contacts across the industry and key audience segments attending events and working groups where necessary.
• Managing a regular schedule of communications industry contacts and key audience segments, including community groups, colleges, audiences, supporters and funders.

Brand Management

• Acting as a brand ambassador and ensure all communications adhere to the Serendipity Institute for Black Arts and Heritage brand and values, including materials produced by external partners or co-producers.
• Championing, protecting and enhancing the profile of Serendipity Institute for Black Arts and Heritage.
• Undertaking proactive measures to maintain reputation and leading on branding guidelines and brand development.
• Working with Serendipity Institute for Black Arts and Heritage\'s team to raise awareness of, and engagement with, our programmes across a rich diversity landscape covering age, gender and cultural heritage.

Digital

• Driving the delivery of Serendipity Institute for Black Arts and Heritage\'s digital strategy, identifying new opportunities for improving sales and engagement through creative innovation.
• Developing and implementing appropriate digital strategies to support Serendipity Institute for Black Arts and Heritage\'s audience development and communications needs.
• Developing and implementing digital marketing campaigns, including digital and social media advertising, email marketing, and Search Engine Optimisation (SEO).
• Managing Serendipity Institute for Black Arts and Heritage\'s online presence, including effective use of email marketing and social media platforms to effectively engage with wider audiences, contributing to creation and distribution of digital content (including audio and video recordings) and training the wider network of Serendipity Institute for Black Arts and Heritage team members to become proficient social media users/leads.
• Generating and distributing creative and engaging digital content to drive engagement through website, social media and other digital platforms, for example: trailers, blog posts, interviews.
• Managing and updating Serendipity Institute for Black Arts and Heritage\'s website.
• Ensuring all information is accurate and up to date and content speaks to the organisation\'s values and mission.
• Monitoring and updating Serendipity Institute for Black Arts and Heritage\'s box office system, CRM system and producing reports.

Print Production

• Writing, proofing and working with designers on three brochures per year.
• Writing, proofing and designing supplementary print: leaflets, posters, postcards throughout the year.
• Supporting Serendipity Institute for Black Arts and Heritage on production and promotion of Serendipity Institute for Black Arts and Heritage publications.

Other

• Liaising with partner organisations and venues on marketing of events.
• Managing delegated communications and audience development budgets working to maximise income and minimise expenditure.
• Undertaking regular monitoring and evaluation against objectives to provide information to contribute to Serendipity Institute for Black Arts and Heritage\'s performance management processes as required, including preparation and presentation of reports to management and trustees.
• Leading on the development of Serendipity Institute for Black Arts and Heritage\'s merchandise for both commercial and promotional purposes, ensuing effective promotion, distribution and sales.
• Maintain accurate records of business activities and transactions in relation to duties.
• Horizon scan for potentially relevant opportunities as part of periodic review processes.

General duties and responsibilities The duties and responsibilities attached to posts may vary from time to time without changing the general character of the duties or the level of responsibility entailed. All Serendipity Institute for Black Arts and Heritage employees are required to undertake the following general duties:

• Carry out such other duties as may be reasonably requested by the CEO.
• Keep up to date with industry developments and identify opportunities to support organisational growth.
• Undertake continuous professional development in line with the needs of the post and resources available.
• Travel to locations across the county and beyond as required (please note that reasonable adjustments will be considered for this factor as required by the Equalities Act).
• Be aware of and comply with GDPR and Data Protection legislation and confidentiality.
• Ensure compliance with health and safety policies and procedures, and risk assessments.
• Share in Serendipity Institute for Black Arts and Heritage\'s commitment to safeguarding and promoting the welfare of children, young people and vulnerable adults.
• Be aware of Serendipity Institute for Black Arts and Heritage\'s equality and diversity policies and actively promote equality of opportunity.
• Act as an ambassador to support and improve awareness of Serendipity Institute for Black Arts and Heritage\'s activities, representing Serendipity Institute for Black Arts and Heritage at events and meetings as required;
• Carry out all duties in accordance with Serendipity Institute for Black Arts and Heritage\'s policies, procedures and practices.
• Behave in a manner consistent with Serendipity Institute for Black Arts and Heritage values and code of staff conduct.
• Manage collateral intellectual property that will be used in promotions for permissions, for use of imagery, video and audio, etc.
• Liaising with intellectual property holders for permissions.
• Database management.
• Advert placement for targeted audiences, including online and programmatic marketing.
• Manage marketing budgets, liaising with team and producing financial reports.