Job Description

:

Assistant Communications Manager



An exciting opportunity for an Assistant Communications Manager to join the Clinique & Lab Series Communications team reporting to the Communications Manager.

This diverse role is responsible for increasing awareness of Clinique and Lab Series through effective communication and building strong relationships with key leading beauty titles (digital and print), as well as with online/social media contacts and influencers. You will support with the total earned strategy and implementing it across local channels, this role participates in driving and elevating brand equity, leveraging advocacy to recruit new consumers, retain our loyal base, engaging relevant voices to endorse the brand, with a commercial/conversion mindset and an omnichannel approach.

Working closely with the Communications Manager, you will support on the execution of strategy, as well as the day to day running of the Press Office, including management of Communications Assistant. Analytical skills and an understanding of reporting is essential, ensuring all PR activities are followed up with detailed reports reflecting KPI measurements.

You will be a great team player and have the ability to build strong relationships with other departments within the brand to align on launch plans and maximise PR initiatives.

KEY RESPONSIBILITIES

Key Mission

\xc2\xb7 Support Communications Manager in leading Communications for the brand, elevating and protecting brand equity in a locally relevant, digital first approach

\xc2\xb7 Work with the Communications Manager to develop and implement Communications Strategy for new product launches and events in line with the brands aims and objectives and monitor results

\xc2\xb7 Work with Communications Assistant to track monthly and annual mentions on brand and hero categories, reporting monthly

\xc2\xb7 Investigate and identify outreach and partnership opportunities outside of beauty to grow brand love and advocacy

\xc2\xb7 Ensure I&D represented in activations, campaigns, and product support

\xc2\xb7 Work collaboratively with other brand functions to ensure a 360 vision. Work closely with Social Media team on content leveraged by influencers/ambassadors to amplify on our channels

Influencer Strategy

\xc2\xb7 Support the Communications Manager to create and implement the brand influencer strategy

\xc2\xb7 Proactively create and drive strong relationships that are purposeful, locally relevant and promote brand pillars

\xc2\xb7 Ideate and activate impactful paid influencer partnerships, with a 360 approach across all touchpoints for consumer-focused activations to drive awareness and revenue \xe2\x80\x93 manage all content approvals and feedback

\xc2\xb7 Alongside Communications Manager, manage briefs, content approval, PO\xe2\x80\x99s and contracting

\xc2\xb7 Utilise reporting platforms (Tribe & Launch Metrics) to track and monitor KPI\xe2\x80\x99s to determine impactful activities across social platforms. Utilise platforms to understand our position against key competitors and areas for growth

\xc2\xb7 Alongside Communications Assistant and Social team, lead TikTok strategy for Communications Team, constantly identifying new talent to outreach

\xc2\xb7 Support Communications Assistant with new influencer identification and outreach across all social platforms

Brand & Retailer Communications

\xc2\xb7 Key point of contact for the Clinique and Lab Series Press Office, managing media and influencer relations and building strong relationships across the industry

\xc2\xb7 Drive strategic editorial placement across print and online from brand story-telling to product placement that drive editorial rankings

\xc2\xb7 Support on lead press/influencer events and product launches

\xc2\xb7 Keep on top of industry trends and competitor insights to cascade relevant info to teams

\xc2\xb7 Assist Communications Manager as point of contact with editorial and PR teams within retailers

\xc2\xb7 Work with retailers on influencer collaborations for key campaigns and moments, as well as facilitating requests to global and local ambassadors

Press Office & Team Management

\xc2\xb7 Plan effective usage and control of PR expenditure against agreed budget, reporting to Communications Manager

\xc2\xb7 Raise POs where needed and input into budget

\xc2\xb7 Forecast forthcoming launch samples via Global PR team and Marketing (where instructed)

\xc2\xb7 Work alongside the legal team to produce contracts and deliverables for paid partnerships

\xc2\xb7 Build strong relationships with other departments within the brand and corporation

\xc2\xb7 Line Manager to Communications Assistant, managing workload and prioritising with brand vision in mind, building mailing calendars and press materials

\xc2\xb7 Liaise with Global PR team on UK/Ireland media requests

\xc2\xb7 Participate in monthly update conference calls with Global PR team, alongside the Communications Manager
Qualifications

Qualifications

\xc2\xb7 The successful candidate should have a proven track record in understanding and executing a brand\xe2\x80\x99s strategy via Communications with an analytical approach linking to Sales

\xc2\xb7 Ability to build strong relationships and dynamic activations with media across all platforms

\xc2\xb7 A strategic and creative digital-first approach in a fast-paced environment

\xc2\xb7 Proficiency in Adobe InDesign & Photoshop is desirable
Job: Communications / Public Relations
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2312236

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Est\xc3\xa9e Lauder