Job Description

At Aberdeen, our ambition is to be the UK's leading Wealth & Investments group.

Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry's best talent.
Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders and society.
We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.
Aberdeen comprises three businesses, interactive investor (ii), Investments and Adviser, each of which focuses on meeting and adapting to our clients' evolving needs:interactive investor, the UK's second largest direct-to-consumer investment platform, enables individuals in the UK to plan, save and invest in the way that works for them. Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers. Our Investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.
About the role:
Campaigning is a key part of Aberdeen's Media strategy. We are seeking a highly motivated and experienced professional to join our team and support our Head of Campaigns & Media in executing our existing strategic communications and developing new ones that enhance our corporate reputation, promote our unique business model, and drive growth. This is a hands-on role for someone who enjoys taking ideas and campaigns from strategy to implementation.
The role also entails day-to-day media relations for Aberdeen's Investments business and leading several European PR agencies. This involves creatively developing ideas for how to promote Aberdeen's Investment experts and specific funds and asset classes as well as identifying topical opportunities for them to comment on in both the national, trade, broadcast and wires press.
We also appreciate that people attracted to this role may also be experts in their own right on key issues, and this is a role with plenty of agency and development opportunities.
Key Responsibilities - Campaigns:Lead delivery of comprehensive, bold thought leadership campaigns that align with Aberdeen's strategic objectives across the three businessses and showcase our distinctive approach to investment and long-term savings. Contribute to policy work and thought leadership, ensuring Aberdeen's voice is heard by media and wider stakeholders on key issues, working closely with media relations, public affairs and wider teams. Position Aberdeen as a key source of market intelligence, leveraging corporate storytelling from across the business and ensuring Aberdeen gets the full halo effect from its various subsidiary businesses. Support the Head of Campaigns in working with and influencing journalists and trade associations as appropriate. Collaborate with colleagues from across the business to support thought leadership campaigns. Collaborate with internal teams, including Investments, Adviser and Personal Wealth Platforms, and corporate functions to ensure campaign messaging is consistent and effectively communicated across all channels. Use campaign performance metrics and provide insights to optimize and improve future campaigns. Build strong relationships with key stakeholders, both internally and externally, to increase Aberdeen's brand awareness, corporate reputation, and market presence. Stay current on industry trends, competitor activities, and best practices to inform campaign strategies and drive continuous improvement.

Key Responsibilities - Investments PR:Work with the Head of Campaigns & Media to develop and execute strategies for promoting Aberdeen's Investment capabilities. Develop creative ideas for promoting Aberdeen's investment capabilities as well as specific funds. Identify topical opportunities for Aberdeen's Investments spokespeople to comment on. Draft press releases on key milestones for the Investments business. Maintain excellent relationships with key journalists, including personal finance media, national business press and investments trade media. Identify broadcast opportunities for Aberdeen's Investments spokespeople and maintain strong relationships with producers and broadcast planners. Manage several of Aberdeen's international PR agencies, ensuring that our Investments clients overseas receive a regular feed of Aberdeen news and views. Support on issues management as and when needed. Strategic positioning to help build Aberdeen position in the real assets space is also key, finding innovative ways to talk about and raise the profile of Aberdeen's fixed income, credit, infrastructure, private markets and real estate business. Aberdeen's thought leadership around closed end funds, equity income, and smaller companies is also key. This may also include key pieces of thought leadership to help Aberdeen tell this story in the press. Working with product teams on new innovations will also be key.

We are proud to be a Disability Confident Committed employer. Therefore, if you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire and one of our team will reach out to support you through your application process.
Our benefits:
There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.
When you join us, your reward will be one of the best around. This includes 40 days' annual leave, a 16% employer pension contribution, a discretionary performance based bonus (where applicable), private healthcare and a range of flexible benefits - including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.
Our business:

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas - our vectors of growth - focused on our clients' changing needs. You can find out more about what we do here.
We're committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense - this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.