Job Description

Job purpose

This is an important business development role, building and nurturing our broad client base and prospects.





You will work closely with our CEO, Marketing Manager and Senior Management Team to plan and deliver multi-channel, integrated sales and marketing campaigns that build deep, engaging and value-adding relationships with our clients and prospects to secure quality leads and briefs.




You will support the execution of our marketing strategy and content plans by managing, maintaining and mining our database to create outreach that promotes and drives traffic to our content and events. You will also be involved in ad hoc marketing projects such as website updates and event logistics.




Alongside this, you will support our CEO and Client Services Director in responding to new client enquiries with credentials and other necessary information to support clients' decision making.

Responsibilities

Strategy and planning:

Contributing to our sales and marketing plan, which we review and refine quarterly.



Specifically, developing the quarterly outreach plan to complement and promote marketing activities.



Writing and crafting sales content - particularly email outreach and social posts.



Reporting on outreach results and providing recommendations for how to evolve our plans based on these.





Build, manage and mine our database:




Growing our database of cold and warm prospects through a mixture of effective campaigns, bought-data mining, web visitor tracking and the Positive Change Group network.




Continually monitoring and mining that database to develop and deliver targeted campaigns




Personally attending industry events to forge connections with clients and prospects.





Prospect relationships:




Qualifying and responding to new client enquiries, asking initial qualification questions and coordinating diaries to arrange introductory meetings.




Attending some introductory calls to support in finding out more about clients and their needs




Working closely with the Client Services Director and CEO to help develop proposals in response




Researching and supporting highly targeted prospecting activity





Performance measurements:



Growth in our database of prospects

Lead generation and quality



Engagement with our outreach campaigns

Qualifications, skills and experience

required

Experience in a similar role





Content management and editing / QA experience




Capable user of Microsoft Office




Experience using Salesforce




Exceptional communication skills, including flawless spelling and grammar




Skilled in planning and multitasking efficiently




Proactive problem-solver combining thought and action




Innovative and self-driven




Confident, with strong interpersonal skills




Strategic thinker with a clear understanding of objectives




Professional and amiable in client interactions





Ideally:

Business development experience in a creative agency environment





Event (virtual or in person) management experience




Project management and organisational




Experience managing content marketing and SEO





You must be able to work from our Bristol office approx. three days a week, and be prepared to travel for meetings as required (rare)



Two professional references required



Proof of eligibility to work in the UK required

About Stratton Craig

From our office in Bristol, we help our clients to win through exceptional copywriting services, content strategy, content writing and language consultancy. In everything we write, we focus on the effect our words will have on the people who read them.





Every day, our copywriting agency helps clients increase their reach, launch new products and services, grow trust and understanding, build a digital presence or stand apart in their sector. The best copywriters do more than write: they open minds and open doors. We exist to ensure our clients achieve amazing business outcomes through the strategies, thinking and words we provide.





We work with some of the most dynamic businesses globally, writing across all formats and channels. This includes writing a number of annual and sustainability reports each year for clients in sectors including financial services, logistics, technology, retail and healthcare.





A member of the Positive Change Group, we are trusted partners to some of the world's leading brands and business.

The Positive Change Group

Stratton Craig form part of the recently founded Positive Change Group, a collective of like-minded specialist agencies with a shared ambition to help bold and visionary businesses spark positive change.





By helping them define and communicate their purpose, strategy, culture and performance - the Positive Change Group is helping businesses inspire trust, build strong stakeholder relationships and create long-term value for the people who matter most.





The Group was founded in 2022, and has become the new holding company which currently consists of three specialist agencies:



Stratton Craig - Content Strategy Black Sun Global - Stakeholder Engagement People Made - Brand and Culture

Together, bringing deep expertise on different aspects of stakeholder advisory and engagement, including brand, culture, strategic communications, reporting, ESG advisory, analytics and creative storytelling.




With established headquarters in London, Singapore, and a new office opening in New York; the group works closely together with over 100 multinational brands including the likes of AstraZeneca, Burberry, Diageo, Meta, Olam, Virgin Atlantic and Vodafone.