Job Description

Brand Manager

At GSK we unite science, technology and talent to get ahead of disease together.

We are looking for a dynamic Brand manager to join our respiratory team and bring a wealth of expertise on all aspects of content design and content performance optimisation across owned and third-party channels.

This is an important role within GSK\xe2\x80\x99s critical respiratory franchise, working specifically on one of the largest medicines within the UK Pharma company where there are significant performance ambitions requiring us to be accountable for impact, ambitious for patients and always do the right thing.

Could you be suitable for this role?

We will be delighted to hear from talented individuals that align to our values. These are at the heart of everything we do and include: Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork.

When you set out on your adventure at GSK, we make a deal. You commit to living our values and expectations and performing against our Innovation, Performance and Trust priorities. In return, GSK commits to providing the right environment for you to thrive. Together, we build an environment where we can all thrive and focus on what matters most to each of us.

As a , we empower you to be yourself, share ideas and work collaboratively.

In this role you will:

Customise, localise and personalise relevant global brand content in an effective and efficient way, to maximise customer engagement. You are also responsible for the creation of local relevant materials.

• Content: In this role you will proactively adapt global and local content to fit commercial messaging and answer customers\xe2\x80\x99 needs. This includes orchestrating the Data-driven Customer Experience (DDCX) user journeys from a content perspective, determining which global or local content is most relevant for each touchpoint and developing local content where relevant.
• Leverage GSK Marketing Operations Centre and collaborate with external content agencies to create content in an agile manner.
• Support the Senior Brand Manager and cross-functional team to co-ordinate the matrix local team for content approval process. You will ensure modular content standards are applied.

• Provide expertise to the brand team on all aspects of design and performance optimisation of content across multiple customer engagement platforms. Owns pieces of content development to support agility, leveraging modular content and Tech. Additionally you will confidently use all relevant functions within in order to create, edit and publish new modules.

• Monitor and optimise the content usage in the different dashboards to inform data-based decisions in order to improve content progressively and drive optimal usage by Sales team.
• Informs the local organization about new tool functionalities or processes if required
• Do the right thing and ensure all content development, optimisation and implementation follows the requirements set out within our internal and external operating frameworks including the GSK Code & ABPI code

We are specifically looking for individuals who are data-driven marketeers and have the following strengths:

• Adopt an ownership mindset \xe2\x80\x93 be fully immersed in all things related to content; own results and scaling decisions
• Belief in team working to deliver - including a culture of transparency and trust
• Passionate about technology & excited about the impact of emerging technologies
• Consistently challenge the status quo, desiring a working environment that fosters entrepreneurial minds
• Apply a \xe2\x80\x98why not\xe2\x80\x99 approach to testing and enjoy continuous learning
• Experience in content creation and digital marketing
• Ability to handle complexity (content and processes)
• Thorough understanding of user insights and experience from a content creation perspective
• Experience in managing agency relationships and in planning and buying of display media, building user journeys, implementing bidding strategies

Preferred Experience

• Strong communication skills with ability to communicate complex technical concepts and align organization on decisions
• Inspires the team and can engage cross functional stakeholders on relevant topics in a time efficient manner
• Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders
• Sound problem-solving skills with the ability to quickly process complex information and present it clearly and simply
• Utilizes team collaboration to create innovative solutions efficiently
• Passionate about technology and excited about the impact of emerging / disruptive technologies
• Wants to unleash inner self-starter and work in an environment that fosters entrepreneurial minds
• Believes in culture of transparency and trust
• Open to learning new ideas outside scope or knowledge skillset

#LI-GSK

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GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on or 0808 234 4391. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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We\xe2\x80\x99re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we\xe2\x80\x99re excited for our move to the vicinity of Earnshaw Street, London WC1A (\xe2\x80\x9cthe New HQ\xe2\x80\x9d) by end H1 2024.

GlaxoSmithKline