Job Description

2x days per week across May, with possibility to extend.

250 per day.

The Role

Brand Hackers are fractional marketing teams for brands with big dreams. We build bespoke teams formed off our full time team & some choice freelancers who support brands scale. We need freelance or contract support to be able to give expert leadership to the brands who come to us, with big ambitions.



Brand Hackers are divided into three pods - brand, social and growth. Our Brand pod, where this role is supporting, is currently working for Fussy, Thunderbirds, Daily Dose juices, a new meringue brand launching soon and Rockface - to give you a flavour.

Key Responsibilities

These are examples.

Formalise a brand positioning document

, using existing research, category insight, and updated mission, vision, and values provided by the client.

Develop a formal Tone of Voice (TOV) guide

by reviewing existing communications across email, web, blog, and organic channels, creating a structured guide with examples, do's and don'ts, and channel-specific guidance.

Audit current brand communications

while developing the TOV guide, suggesting small copy tweaks and improvements to better align tone and messaging across all touchpoints.

Conduct competitor and category desk research

, analysing messaging hierarchy, tone of voice, media presence, and communication strategy within the relevant market.

Deliver a customer and market opportunity analysis

, including market sizing, consumer behaviours, loyalty patterns, and identification of high-potential audience profiles, pulling findings into a clear, strategic document.

About you

Proven experience creating or formalising brand positioning and tone of voice guidelines, ideally across multiple channels (email, web, social, blog). Experience auditing existing brand communications and recommending practical copy and messaging improvements. Confident working across early-stage or evolving brands where materials may be incomplete, requiring strategic thinking to fill gaps. Skilled at preparing polished, client-facing presentations and strategic documents with minimal input or supervision. Experience with consumer start ups.

Why work with Brand Hackers?

Being a freelancer with Brand Hackers means you're part of our extended family. We know it can be a lonely life, but with us it's different.


We do all the set up - we have the difficult conversations with Founders, we sort the paperwork, we'll give you a clear brief & you're off!


We make sure you're learning:


You'll be managed by a Brand Hacker who will push you to do your best work


You'll have access to a support group of 10+ Brand Hackers


You'll have templates, tools & tonnes of examples of things we've done in the past


All our extended family are encouraged to promote they work for us on LinkedIn which is a great way of raising your profile


You'll have membership to Up Club while you work with us


One project often becomes more... we even have examples of freelancers who have become full time members of the Brand Hackers team


Finally, we always pay on time. This shouldn't be something we have to celebrate, but we know it can be a challenge.