Job Description

Overview of role

The Brand & Culture Manager plays a key role in developing and delivering Liaise's brand identity, culture, and marketing strategy to enhance both employee engagement and external reputation.


This role will lead internal communications, employer branding, events, and engagement initiatives to foster a strong organisational culture. Additionally, they will work closely with commercial, marketing and HR to position the organisation as an employer of choice and an industry leader in the health and social care sector.


By ensuring clear, compelling, and aligned messaging across all touchpoints--internally and externally--the Brand & Culture Manager helps shape the organisation's identity, employee experience, and industry standing.

Key Responsibilities

Culture & Employee Engagement

Develop and deliver culture and engagement strategies to foster a positive, inclusive, and values-led workplace. Act as a culture ambassador, supporting leadership teams to embed organisational values in everyday behaviours. Oversee and promote staff recognition schemes, DEI initiatives, and wellbeing programmes. Monitor employee engagement metrics and work with HR to implement targeted action plans.

Internal Communications

Develop and manage an internal communication strategy that ensures employees are informed, engaged, and connected to the organisation's mission. Own internal communication channels (e.g., intranet, newsletters, social media, and town halls) to ensure effective and consistent messaging. Support senior leaders in communicating key organisational changes and initiatives in a clear and engaging manner.

Marketing & Employer Branding

Develop and implement a marketing strategy that enhances the organisation's reputation both as an employer of choice and as a leading provider in the health and social care sector. Create compelling brand storytelling and marketing campaigns that showcase employee experiences, impact stories, and organisational achievements. Manage and develop content for digital platforms, including the company website, social media, and careers pages. Work closely with HR to ensure recruitment marketing effectively attracts top talent through strong employer branding. Align internal and external branding to ensure a consistent tone of voice, messaging, and visual identity.

What we will provide if you join our fabulous team

Length of service leave (up to five extra days holiday) Fully funded Blue Light Discount Card Access to Wagesteam - our financial wellbeing app that lets you access your pay as and when you earn it, get discounts at supermarkets and helps you save. Employee Assistance Programme (access to free telephone counselling and legal advice) NEST Pension Scheme Flexibility in creating your own rota to suit your life Free enhanced DBS check * Life Assurance (2 x salary)