Job Description

Brand and Campaigns Marketing Manager

c.63,000 per annum
Bedford
Permanent
Hybrid Working

Are you ready to make a real and tangible impact with your brand and marketing excellence!

Join our vibrant, friendly and committed team to bring brilliance and innovation to cross channel marketing activity that successfully reaches and engages our audiences.

Working with the Brand and Campaigns Marketing Lead and Senior Marketing Campaigns Manager, you'll be at the heart of building and growing our brands and instrumental in promoting our product and services.

Working with our partnerships team, unlocking distribution opportunities through campaign activity to strengthen and forge partner relations; formulating and delivering broader campaigns for flagship programmes; and shaping and managing our consumer -facing brand MoneyHelper, and corporate brand MaPS to build awareness and engagement.

If you are passionate about positively affecting people's financial wellbeing, being part of a centre of communication excellence and committed to building brand reputation, we want to hear from you.

Role Overview

The Brand and Campaigns Marketing Manager will report directly to Brand and Campaigns Marketing Lead. In this role, you will be responsible for:

Collaborate closely with the Brand and Campaigns Marketing Lead and Senior Marketing Campaigns Manager to execute marketing campaigns across various channels including digital, social media, and partnerships. Support the partnerships team to leverage distribution opportunities through owned channels and joint endeavours across the UK. Coordinate and deliver priority campaigns, especially those offering added value through direct consumer reach and partnership networks. Assist in managing and growing our consumer-facing brand, MoneyHelper, and our corporate brand, MaPS, across all communications channels to enhance awareness among consumers, partners, and stakeholders. Develop, coordinate, and execute marketing plans using paid, no-cost, and low-cost channels to ensure communication excellence and high audience engagement. Act as a brand guardian, supporting the design team and ensuring adherence to brand guidelines, promoting best practice across the business. Manage workflow and resources efficiently to deliver projects on time and within budget, while continuously evaluating the effectiveness of campaigns and brand strategies.

Skills and Experience Required

To excel in this role, you will need to demonstrate:

Proven experience in marketing campaign management or brand management, preferably within a similar role. Strong ability to collaborate with team members and manage partnerships effectively. Expertise in digital marketing, including SEO, social media platforms like Facebook, and digital communication tools such as chat and WhatsApp. Experience in project management, overseeing both internal design teams and external agencies. Strong analytical skills, with experience in using tools like Google Analytics, Econometric modelling, and campaign dashboards for campaign evaluation. Excellent communication and creative skills, with the ability to secure stakeholder collaboration and buy-in at all levels. A proactive approach to managing and coordinating marketing activities and resources.

About Us

The Money and Pensions Service (MaPS) is based in Bedford, in a recently renovated modern office. This is a wonderful opportunity for you to become an integral part of a dynamic organisation, working to help people across the UK.

At the heart of the Money and Pensions Service are our values - caring, connecting, and transforming, which are the foundation of our success. They permeate every area of our work and define all our business relationships and the way we work with each other. We're not only looking for the best people to come and work for us, but we need people who align themselves with our values:

Caring

We care about our colleagues and the people whose lives we are here to transform.

Connecting

We will transform lives through our ability to make positive connections.

Transforming

We are committed to transforming lives and making a positive societal impact.

Our Inclusive Working Environment

By fostering our values, we are immensely proud of the inclusive working environment that we have created. The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds. We work hard to ensure that we have a progressive approach to inclusion, equity, and belonging. We really do want our colleagues to "bring their whole selves to work."

Our colleague and ally networks encompass LGBTQ+, neurodiversity, women's health, men's health, ethnicity, and diversity.

What We Offer

Generous Annual Leave - 30 days plus Bank Holidays Pension scheme - contributions matched 2 to 1 (up to 10% of your salary) Interest-free loan for season tickets for buses and trains Cycle to work Scheme Subsidised eye tests & flu jabs Life assurance scheme Give as you earn scheme Employee assistance programme (EAP) PAM Assist and PAM Life scheme (Wellbeing) Enhanced family and sick pay Paid volunteering (2 days a year) Recognition Scheme Discounts portal to numerous retailers

Flexible Working

At MaPS, we take pride in our flexible approach to work. As standard, we work on a hybrid basis with a minimum of 2 days in the office per week. Hybrid working is a voluntary, non-contractual arrangement and our headquarters in Bedford will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business needs, but personal and other relevant circumstances will also be considered. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.

Career Development

In MaPS, we take career development seriously. We actively encourage and support applications from our existing MaPS colleagues. However, we do follow the Civil Service Commissioner recruitment principles, which means that you will be required to participate in a full, open, and fair process.

Reserve List

If you are successful at interview, we operate a reserve list where your details will be held for up to 6 months. Should a vacancy come available in that time with the same essential criteria, reserve list candidates will be offered that position with no further assessment required.

Application Process

The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission's Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, in the first instance, you should contact the Money and Pensions Service via email: recruitment@maps.org.uk. If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website.

Selection Process:Stage 1:

A 30-minute informal conversation with a Reed recruiter.

Stage 2:

A 1-hour competency-based interview with the MaPS panel via TEAMS. This interview will include a presentation and a series of competency-based questions that focus on the essential criteria of the role and your relevant experience.

Job Reference: MaPS00820

Close Date: 23:55 on the 12th May 2025

Job Types: Full-time, Permanent

Pay: 63,000.00 per year

Schedule:

Monday to Friday
Work Location: Hybrid remote in Bedford MK42 9AP

Reference ID: MaPS00820