Job Description

About Bountiful Cow Bountiful Cow is the sister agency of the UK\'s largest independent media agency, the7stars. Bountiful Cow is a challenger business for challenger businesses daring to defy the conventional norms of growth within their category. Being a challenger is about ambition. It\xe2\x80\x99s about punching well above our weight and finding opportunity in unconventional places, gaining relative advantage\xe2\x84\xa2. We are the home of Where Brands Grow. About you You\xe2\x80\x99re looking to build your career, feel valued, be inspired, and see how you can contribute to our agency and client successes. You can do that here because everyone is invested in helping our agency grow. You will be inquisitive and curious, relishing the opportunity to ask questions and share your ideas, not just in digital, but across other offline marketing channels such as TV, Radio, Out of Home (OOH) and Print Publishing. You don\xe2\x80\x99t just want plan and buy biddable strategies, you want to learn how to integrate these into a holistic media strategy, set to yield results and overcome challenges our clients have within their business. You\xe2\x80\x99ll also gain insight into what it takes to build and manage a successful, independent agency. You\xe2\x80\x99ll have the opportunity to collaborate within a team, work independently, meet media owners and partners, attend external and internal training sessions, be client facing and most importantly, feel welcomed, supported, and have the opportunity to progress. About the role Your key responsibilities will be: Client Relationships

• You will attend weekly status meetings with clients alongside a wider account team to gain insight into their business and ensure delivery of work across campaigns meets promised SLAs e.g. new campaign plans, creative deadlines for launch being met etc\xe2\x80\xa6
• You will put together client status sheets ahead of meetings.
• You will eventually act as the day-to-day digital contact for your clients & lead status calls.
• You will present our work back to clients with confidence and credibility.
• You will attend client events when requested which may on occasion be outside of core working hours, because you know it\xe2\x80\x99s important to show we\xe2\x80\x99re committed to our clients and inspire new ideas.

Team

• You will attend weekly internal status meetings to ensure your colleagues are kept up to date across activation actions required for live and planned campaigns.
• You\xe2\x80\x99ll be engaged and contribute to weekly agency meetings and training sessions, ensuring you\xe2\x80\x99re prepared for all agendas shared.
• Share and grow our core values by collaborating with the team in delivering discussions, scheduling external speakers, helping organize social events and processes which make Bountiful Cow a fantastic place to work.
• Support your manager as well as the wider digital team/agency when required.

Delivery

• You will take pride in your work with great attention to detail to ensure each task is delivered to the highest quality of excellence (no matter how big or small). You can identify when something doesn\xe2\x80\x99t look quite right and if you can\xe2\x80\x99t find the solution yourself, you\xe2\x80\x99re not afraid to ask for help\xe2\x80\xa6 you know your team don\xe2\x80\x99t mind.

• You\xe2\x80\x99ll build campaigns within relevant, self-serve biddable platforms to meet the requirements of our client\xe2\x80\x99s media plans and their ad creative guidelines.

• You will brief digital media owners and put together media plans for programmatic/display campaigns, pushing media owners for the best plans.

• You are responsible for checking the ad accounts you work across daily to ensure they are pacing within forecasted spend and estimated delivery across our KPIs, and take appropriate action if not.

• You\xe2\x80\x99ll extract data for weekly, monthly, quarterly, and post-campaign analysis reporting (some from custom dashboards), working with your manager to interpret the data to glean actionable insights.

• You will help put together PCAs, RTBs and occasionally audits, along with commentary and analysis, and help present these to clients.

• You will be responsible for the correct and timely finance for each of your accounts, including adding bookings to the finance system, reconciling campaigns & clearing unbilled reports.

• For display bookings, you will send IOs to media owners, work with ad ops to generate tags and set up Campaign Manager and IAS reports.

• You\xe2\x80\x99ll be involved in the planning process and create media plans with the help of your manager to meet campaign briefs from our clients. This includes targeting, estimated delivery/forecasts and costs, using on platform tools including YouTube reach planner, Meta campaign manager, Meta ad library, TikTok insights.

• You\xe2\x80\x99ll contribute to competitor insights by utilising tools/desktop research.

Requirements Skills you will need:

• Experience in campaign builds, audience builds and management within Meta Ads Manager, Google Ads (YouTube) & TikTok Ads Manager.
• Experience briefing media owners and running display/programmatic campaigns.
• Knowledge of campaign objectives, optimisation goals, bid strategies, placements, formats, creative best practice and why each is chosen.
• Knowledge of platform attribution methods & UTM URL wrapping.
• Ability to analyse campaign data and make relevant, actionable recommendations off the back of this.
• Proficient skills in Excel and the creation of formulas. Experience creating pivot tables is advantageous.
• Experience building decks in PowerPoint and presenting to clients.
• Experience adding campaigns & POs to finance systems, reconciling media plans and sending IOs.
• Personable and able to build relationships with clients, media owners, and internal teams.

Desired but not essential:

• Experience with other social platform ads managers (X, Snap, Pinterest)
• Experience with one or more of the following attribution & reporting tools: Google Analytics (Universal/GA4), Adobe Analytics, Power BI.
• Experience setting up experiments/AB tests in-platform and brand lift studies would be advantageous.
• Experience working with media ops team to apply tagging and brand safety to campaigns.

Those who succeed are:

• Personable, and able to work effectively with a variety of different people
• Organised, with strong attention to detail and time management skills.
• Effective communicator, both verbally and in writing.
• Inquisitive and analytical, able to spot when something isn\xe2\x80\x99t right and won\xe2\x80\x99t stop until you find the answer.
• Persuasive, able to sell work and ideas, and respond positively to feedback.
• Able to juggle competing demands and accept pressure is a part of the job
• Flexible and resilient and positive in difficult situations.

OUR VALUES: No Sacred Cows \xe2\x80\x93 Challenge received wisdom. Re-evaluate everything, constantly. Nothing is off the table. Don\xe2\x80\x99t Follow The Herd \xe2\x80\x93 We\'re here to do things differently to the way everyone else does it. Stand out to succeed or risk the danger of being indifferent. No Bullshit \xe2\x80\x93 Always tell the truth, even if it\xe2\x80\x99s inconvenient. Don\xe2\x80\x99t shy away from complexity (but don\xe2\x80\x99t overcomplicate). Benefits

• 27 days holiday (increasing by 1 day each year up to 30)
• Flexible & hybrid working
• Summer profit share & Christmas bonus
• Personalised training plan & access to coaching
• Wellbeing days
• Flexible pension plan through Royal London
• Optional private medical insurance (Vitality) & cash back plan (Medicash)
• Employee Assistance Programme
• Work from anywhere up to 4 weeks each year
• Gym membership
• Enhanced family friendly policies
• Personal finance advice & support
• Life Assurance & Critical Illness cover
• Access to Cycle to Work and Techscheme
• Season ticket loan
• Electric Vehicle scheme
• Nursery Partnership Programme